Media In Canada
Top Stories

NADbank results: Half of adults read a daily

Related Content:
Audience Measurement

NADbank released its 2006-07 readership study for selected markets this morning, highlighting results in Toronto, Montreal, Vancouver and Ottawa-Gatineau for surveys conducted in fall 2006 and spring 2007. The results show 50% of Canadian adults read a daily newspaper on an average weekday, while 75% pick up a daily in an average week.

Readership for online editions is growing. In terms of markets where adults read a newspaper online each week, Ottawa leads with 22%, followed by Toronto at 20%, while Montreal and Vancouver tie at at 15%.

Here are the readership study's highlights by market:

2006/07 Readership Results

Toronto CMARead
Yesterday
5 Day
Cume
SaturdaySunday6/7 Day
Cume
Online
Weekly
Any Paper47%68%41%28%74%20%
Toronto Star23%40%30%18%47%12%
The Toronto Sun11%23%9%13%27%5%
The Globe and Mail9%18%9%n/a19%7%
National Post5%10%5%n/a11%2%
Metro9%19%n/an/an/a1%
24 hours8%17%n/an/an/a2%

2006/07 Readership Results

Page 1 2 3 

RECENT HEADLINES

MORE RECENT HEADLINES FROM THE PAST WEEK

Twitter
Copyright © 1986-2009 Brunico Communications, Ltd. All rights reserved.
The title and logo of Media In Canada are registered trademarks of Brunico Communications Ltd.
Use of this website is subject to Terms of Use. View our Privacy Policy.
Maintained by webmaster@mediaincanada.com
Montréal CMARead
Yesterday
5 Day
Cume
SaturdaySunday6/7 Day
Cume
Online
Weekly
Any Paper51%70%50%35%75%15%