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Research
September 27, 2007 issue
HMV pres sticks neck out for the Boss
Bruce Springsteen's new album comes with not just a free ringtone and video, but a personalized money-back guarantee from the music retailer's president. Read More
New-look National Post bows today
With "Turning Heads. Opening Minds" as its motto, the paper has revamped its design and renewed its pledge to be exceptionally advertiser-friendly. Read More
Celeb mag adds more marketing opps
Inside Entertainment has put a few more marketer-friendly features online. Read More
CNA launches newspapers-are-great campaign
Newspapers are good enough, smart enough and, doggone it, people read them. And now the CNA says it's time to "blow our own horn." Read More
Online pub launches bilingual social network
Montreal-based online magazine Divine.ca has launched a bilingual social network, iDivine.ca, targeting women ages 20-35. The site lets users blog, upload photos, music and video and customize the content they receive from the magazine.
The social network began an invitation-only phase in July, and how has over 30,000 members. The site is now open to the public. The mag expects membership to double by January 2008. Divine.ca attracts about 300,000 unique visitors per month with beauty, fashion, health, career, relationships and entertainment content.
iDivine.ca currently features ads for contests by Febreze, Tampax and Gillette, as well as animated banners filled with fishes... the Telus campaign, that is. Other advertisers have included Joe.ca, AC Neilsen, Jean Coutu, Reitmans and L'Oreal. Joe.ca and L'Oreal are scheduled to advertise again with the site this fall.
Enhanced suite of media measurement services launches
More than 15,000 publishers, with several million web media assets, have joined the free program to date. Read More