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Online pub launches bilingual social network

Montreal-based online magazine Divine.ca has launched a bilingual social network, iDivine.ca, targeting women ages 20-35. The site lets users blog, upload photos, music and video and customize the content they receive from the magazine.

The social network began an invitation-only phase in July, and how has over 30,000 members. The site is now open to the public. The mag expects membership to double by January 2008. Divine.ca attracts about 300,000 unique visitors per month with beauty, fashion, health, career, relationships and entertainment content.

iDivine.ca currently features ads for contests by Febreze, Tampax and Gillette, as well as animated banners filled with fishes... the Telus campaign, that is. Other advertisers have included Joe.ca, AC Neilsen, Jean Coutu, Reitmans and L'Oreal. Joe.ca and L'Oreal are scheduled to advertise again with the site this fall.

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