Media In Canada
Top Stories

Elevator-tising goes 360

DDB Canada's Vancouver office is claiming bragging rights for the first Canadian execution of 360-degree elevator wraps.

A new campaign supporting the introduction of Telus's CDMA/GSM Blackberry 8830 World Edition smartphone consists of full-interior wraps in more than 50 elevators in Toronto, Calgary and Vancouver. The initiative began last week and will continue through the fall, with OMD Vancouver handling media buys.

The idea is to communicate that the new gizmo not only works fast in North America but also easily converts to the GSM-only platform in some other parts of the world. The wraps suggest this advantage with colourful scenes of European cityscapes and countrysides, plus the tagline: "Fly the world. Backed by Telus."

Careers Events Send News Subscribe Advertising About Us Contact Us

Copyright © 1986-2008 Brunico Communications, Ltd. All rights reserved.
The title and logo of Media In Canada are registered trademarks of Brunico Communications Ltd.
Use of this website is subject to Terms of Use. View our Privacy Policy.
Maintained by webmaster@mediaincanada.com