FILTER OUT OF HOME STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• Channel Zero buying two E!s
• Living in Your Car names its man

Interactive

• AOL Canada relaunches its homepage
• Bob & Doug wish Canada.com-ers a Happy Canada D'eh

Out of Home

• Bristol-Myers Squibb gets racy
• AdBikes ride into Canada

Print

• Hello! Canada is top-selling Canadian mag on the racks
• Mike Holmes launches his own magazine

Radio

• Sleep Country Canada moves to the top:
  Media Monitors radio rankings June 22 - 28, 2009
• Bell Mobility moves to the top:
  Media Monitors radio rankings June 15 - June 21, 2009

Research

• Q3 national radio sales fall
• CRTC findings for radio spot more green and less AM

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Elevator-tising goes 360

DDB Canada's Vancouver office is claiming bragging rights for the first Canadian execution of 360-degree elevator wraps.

A new campaign supporting the introduction of Telus's CDMA/GSM Blackberry 8830 World Edition smartphone consists of full-interior wraps in more than 50 elevators in Toronto, Calgary and Vancouver. The initiative began last week and will continue through the fall, with OMD Vancouver handling media buys.

The idea is to communicate that the new gizmo not only works fast in North America but also easily converts to the GSM-only platform in some other parts of the world. The wraps suggest this advantage with colourful scenes of European cityscapes and countrysides, plus the tagline: "Fly the world. Backed by Telus."

Search: