FILTER INTERACTIVE STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• CBC's Cancon at 20-year low: study
• No deal, no explanation from CTV, Shaw

Interactive

• AOL Canada relaunches its homepage
• Bob & Doug wish Canada.com-ers a Happy Canada D'eh

Out of Home

• Teletoon stirs up 'Get Stoked' tour
• Bristol-Myers Squibb gets racy

Print

• Globe and Mail strike averted
• Hello! Canada is top-selling Canadian mag on the racks

Radio

• Sleep Country Canada moves to the top:
  Media Monitors radio rankings June 22 - 28, 2009
• Bell Mobility moves to the top:
  Media Monitors radio rankings June 15 - June 21, 2009

Research

• Q3 national radio sales fall
• CRTC findings for radio spot more green and less AM

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Toyota launches branded Yaris game on Xbox Live

Toyota Yaris launched a brand-supported game free for downloading on the Xbox Live Arcade service last week. The dodger/shooter driving game will be free for downloading in Canada and the US for one full year. Popular characters from Yaris ads show up throughout the game, including a Mexican wrestler and a gasoline spider.

The game puts players behind the wheel of a customizable Toyota Yaris to compete on an obstacle course and destroy enemies with an arsenal of weapons. The game also has a multi-player feature that lets gamers challenge each other for the best time and score.

In August, Xbox Live had about 500,000 subscribers in Canada. In July, Canadian gamers played about 11.5 million gaming sessions over more than five million hours. Those users sent about 375,000 messages across Xbox Live Canada per day in July.

Search: