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Wariness about large-scale campaigns was sparked by slowing sales growth and an uncertain business outlook, says ICA/Canada Post's "Survey of Marketing Budgets."
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The Movie Network is targeting non-subscribers, well, everywhere!
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Surprisingly high viewership last year has prompted a multi-channel leveraging of the Nov. 6 literati soiree.
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Building on the success of its online spoofs and cartoons, Degrassi: The Next Generation is getting into horror with a special Halloween episode, "Degrassi of the Dead," set to run on CTV tomorrow at 1 pm ET. The "zombisode" will go live at ctv.ca at 3:30 pm and also be available on demand at mtv.ca.
The half-hour special is broken into two parts, and follows characters played by Miriam McDonald (pictured), Cassie Steele and Lauren Collings during a school invasion by zombies. The second half features a behind-the-scenes look at the making of "Degrassi of the Dead" with cast interviews.
Degrassi has experimented with web featurettes and "mangasodes" in the past, including two short cartoons which debuted on the CTV Broadband Network in February.
From Playback Daily
The six-part anthology series Masters of Science Fiction will premiere on Nov. 11 at 7 pm ET/4 pm PT on Space. The series will broadcast some of science fiction's most popular and highly regarded short stories in 60-minute installments. The stories - written by classic sci-fi writers Isaac Asimov, Ray Bradbury, Robert Heinlein and H.G. Wells - are tied together with opening and closing narration from acclaimed physicist Stephen Hawking.
Appearing in the series are big-name actors including Sam Waterston, Judy Davis, Anne Heche, Terry O'Quinn, James Cromwell, Brian Dennehy, John Hurt and James Denton. Directors include Mark Rydell (On Golden Pond).
The four-part series Icons of Power will premiere on Discovery HD on Nov. 11 at 9 pm ET/PT. Each two-hour episode offers a revealing look at one of history's most controversial rulers. Britain's Henry VIII is the focus of the first episode and France's Napoleon Bonaparte is featured in the second episode. The final two episodes document Russian rulers Catherine the Great and Peter the Great.
Also premiering on the channel is the six-part hour-long series Rogue Nature, which bows on Nov. 15 at 9 pm ET. Canadian predator expert Dave Salmoni gets up close and personal with wild animals known for frequent attacks on humans to discover how inherently dangerous they are. Salmoni studies each animal's predatory profile, documents stories of survival from attack victims and observes the beasts in their natural habitats to find the answer.
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