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Research
November 13, 2007 issue
Ford launches national Bluetooth campaign
To promote the rollout of SYNC, the carco's new in-car communication system, transmitters are automatically sending messages to cell phones whenever they come in range. Read More
Dose.ca now featured media partner on YouTube.ca
The strategic move coincides with Dose's first anniversary of offering Canadians interactive experiences through videos, blogs and contests. Read More
Branson teams with magician to reveal Virgin Mobile plans
No magic, really - the company's getting into the post-paid market, doubling its mall mini-stores across Canada and staging the first Flick-Fest Music Festival in Estevan. Ad campaigns to follow. Read More
Canadian ad spend on the rise in the next five years: CMA
And Canuck marketers are expected to be especially bullish about digital media, more than doubling 2007's $1.4-billion spend. Read More
Fox back-pedaling decision to cancel 24 season
Last week, as reported in MiC on Friday, Fox scheduling chief Preston Beckman told The Hollywood Reporter that the seventh season of 24 was being cancelled to avoid disruption later on because of the US writers' strike. Now, however, the network is saying it's merely postponing the upcoming season until after the strike is over - whenever that may be.
Says Barbara Williams, SVP programming & production at CanWest MediaWorks, which carries 24 in Canada: "We want to clarify comments made in Media in Canada's Friday, Nov. 9 edition regarding the status of 24. It is important to note that the series has not been cancelled - the new season has simply been postponed due to the writers' strike."
In answer to the contention by media buyers that 24's ratings have declined substantially since its glory days, Global provided the following information: "Last season, among adults 18-49, 24 was top 20 nationally, top 15 in Toronto and top 10 in Vancouver. The series was up year over year 17% among adults 18-49 nationally and was the clear time-period winner in all markets."
O&M Toronto's Dove work wins two LIA grand prizes
Altogether, Gold and Silver went to 11 Canadian agencies at the prestigious London International Awards yesterday. Read More
