 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
Aegis Media buying Mindblossom
Toronto-based Aegis Media Canada announced today that it is acquiring Mindblossom, a leading digital marketing agency also based in Toronto. Mindblossom will be folded into Aegis's Isobar - regarded as the world's largest digital marketing network.
Aegis CEO Jacques Dorion says that Mindblossom will continue to be managed by its COO, Daren Trousdell, and that the acquisition "represents our commitment to digital media. . . broadens our service offering and increases our footprint significantly in this fast-growing market."
Adds Isobar CEO Nigel Morris: "Isobar is solely focused on building the best digital marketing network in the world. We were very impressed by Mindblossom's creativity and digital marketing capabilities. It has built an outstanding business, and is a strategic addition to both Isobar globally and to Aegis Media Canada."
RECENT INTERACTIVE STORIES
- GlassBox TV's AUX partners with Exclaim! Media
Jan 9 - CTV online properties break revenue and traffic records
Jan 9 - Kids choose digital content over physical format
Jan 9 - New study shows kids motivated by TV and print ads
Jan 8 - Zacktaylor.ca satisfies Canadian demand for dish
Jan 7 - Touché!phd turns up the heat
Jan 7 - Transcontinental bows Samsung mini-mags
Dec 19 - Canadian Living launches mobile app
Dec 18
