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TV
Interactive
Out of Home
Print
Radio
Research
November 26, 2007 issue
Buyers upbeat on CBC
New winter sked stands to cash in on WGA walkout, say buyers, giving a boost to new arrivals like The Border, though Sophie and jPod will have to work a little harder. Read More
Globe and Mail bows Super Bowl contest
In terms of engaging football fans, the grand prize is only the icing on the sporty cake. Read More
La Maison D'or gets interactive with DiamondTV
Ottawa-based La Maison D'or, a family-owned jewelry store, took its marketing to new interactive heights last week with the official launch of DiamondTV.ca. The online channel - billing itself as a "personal diamond experience" for users - was unveiled at an in-store event for key clients and local celebs.
The site's content - aside from integrated plugs for La Maison D'or - includes tips on how to pop the question and other diamond-related videos. Additional features of the site include a free wedding planner tool and a blog.
In a contest co-sponsored by Metro Ottawa, DiamondTV.ca is asking users to submit stories about why they want to give a special someone a diamond for a chance to win a $5,000 engagement ring set and get their story told in the free daily. A second contest, asking users for engagement stories, offers prizing such as a day at the spa and 14 Karat Pearl Earrings for the best entries. The winning stories will be posted on the DiamondTV.ca Facebook group.
Young, affluent Canadians' purchasing power $164 billion: NewAd snapshot
Eye-opening statistical info on a Canadian demographic segment it dubbed "Young & Affluent" permeates NewAd's latest snapshot, released late last week.
Stating that "These young Canadians are savvy, well-off, trendsetting consumers who are always on the prowl for the best, most exciting, newest and sexiest products and services on the market," the report focuses on:
• What are the most popular technological devices?
• What are their favourite alcoholic beverages?
• What kinds of media grab their attention?
• Where do they go out and what are their favourite activities?
• Where do they like to travel?
• How can marketers take advantage of this lucrative target market?
Data in NewAd's 2007 snapshot was derived from PMB 2007 and from TARGET, the company's a proprietary research study conducted among 14,000 respondents in conjunction with Ipsos.
Complete information is available from: www.newad.com.
CFL wins some, loses some leading up to Grey Cup
BBM/Nielsen Top 30 - Nov. 12-18
While it's too early for yesterday's Grey Cup Sunday to show up on the Top 30 chart, the numbers for the CFL East and West finals are in. The West Finals numbers grew slightly, while the East finals declined. Read More
Showcase bows January programming
More L Word, CSI and Trailer Park Boys, plus top Brit fare, highlight the New Year offerings. Read More
