 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
December 4, 2007 issue
CTV set to roll out mid-season slate, despite strike
As the Hollywood writers' strike continues, CTV is urging media planners and buyers to consider its new and returning mid-season fare amid uncertainty about the near future of prime time. The net is also set to reveal a previously unannounced juicy title to its mid-season slate. Read More
Analysis: Some surprises in BBM's latest radio survey
With the winter winds sweeping in, it's time to warm things up with some radio ratings hot off the press. Read More
Did Facebook spoil your gift-giving spirit?
The social networking site is back-pedaling after angry complaints from users about their purchases being revealed. How do Canadian Facebook users feel about Facebook ads in general? Read More
Kraft drops the puck for another Hockeyville
The marketer's signature hockey event's got more money and more broadcast events this time around. Read More
Strombo virtually bumped to 70 minutes
Yesterday, CBC launched a 10-minute online after show to complement The Hour. The aptly named After the Hour is being sponsored by Labatt Breweries of Canada, and will feature behind-the-scenes footage, including out-takes and extended versions of host George Stroumboulopoulos's interviews with guests. Each episode will be available on-demand and also streamed at cbc.ca/thehour.
The sponsorship is a great way for the company to reach consumers, says Labatt media strategist Ben Seaton. "Both the Keith's Family and CBC Television's The Hour are wholly committed to supporting our Canadian roots and culture, which makes this partnership a natural fit."
Adds CBC GM of media sales and marketing: "By offering viewers exclusive digital content, we are furthering our connection with our audiences and engaging them at another important touchpoint."
http://www.cbc.ca/thehour/online
Calling all pundits
Like every other savvy entity in the mediaverse, MiC is going CGC. We're inviting all you brainiac readers to have your say about a year that's been a real rollercoaster ride, and to predict what '08 is likely to bring.
Here are a few questions to kick-start your contribution to our annual look back/look ahead share-athon. But feel free to opine out of the box as well. If it's media-related and it's on your mind, let's hear it.
• What were some of '07's big trends and/or harbingers?
• What surprised you in '07?
• What happened in '07 that you applaud?
• What happened in '07 that dismayed or worried you?
• As for '08, what trends or issues are you spying on the horizon?
• What do you see as the next big opportunity?
• What do you see as the next big looming threat?
Email your opinions and educated guesses to MiC's managing editor, Terry Poulton, at: tpoulton@brunico.com, and then check out how your views compare with those of your colleagues later in the month.
