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Research
December 6, 2007 issue
Cundari wins Rona account
But media planning and buying for the largest Canadian hardware, home reno and gardening products chain will remain at Carat. Read More
Fido bows billboards that talk to each other
Not to mention engaging in virtual snowball fights. What better way to promote wireless video could there possibly be? Read More
Microsoft to go "Live" in Canada
When download rental service Xbox Live arrives in Canada next week, major movie distributors will supply flicks, and marketers will be offered ad opps. Read More
Coke migrates virtual studio to There.com
An interactive virtual world inside MyCoke.com is now being integrated into There.com - a move Coca-Cola expects will boost the social networking potential for its audience of avatars. Read More
And now. . . MooTube?
The uptake was udderly terrific when dairy farmers took their annual mooing milk cartons promo into cyber space. Read More
CTV puts Duel in pre-Christmas prime time
CTV is set to launch a tournament-style competition series called Duel on Monday, December 17 at 8 pm ET. The show, hosted by ESPN's Mike Greenberg, is a six-night battle of the wits between 20 contestants looking to walk away with a $1.5-million grand prize. The six eps will air in the net's prime time sked over five days, with the finale slotted for Sunday, December 23. The show comes from ABC in the US.
Duel combines trivia challenges (like those on Who Wants to be a Millionaire?) with poker-like strategy. The contestants go head-to-head, with three duels per ep, playing each other for chips. Getting one question wrong means losing a match and throwing a chip into the house jackpot, while the winner gets to choose his/her next opponent. Contestants on the show include a punk rock astro-physicist, an opera-singing fireman, a supermodel beauty with a Harvard law degree and a retired welder who writes computer programs for fun.
APTN offers powerful December fare
Highlights include celebrations of Aboriginal talent and a Boxing Day package of boxing-themed programs. Read More
NationalPost.com "re-boots" with new opps
The National Post unveiled a new design for NationalPost.com yesterday, making what it calls a more customizable news experience for users. The changes also included enhancements to FinancialPost.com. The online "re-boot," as the Post is calling it, follows the redesign of the daily's print product earlier this fall.
New tools include new video player technology, mobile news enhancements for BlackBerry or Windows Mobile-powered PDAs using a free reader from Viigo, "Your Post" widgets that stream content straight to users' desktops or Facebook, daily videos and podcasts, including the Wealthy Boomer video and daily FP Podcast.
Creative opps for advertisers include new positions on every online page, impulse ads, cross-site sell boxes on every page, sponsor story tools, high-profile sponsorship opportunities, big box ads through the blog pages, tag clouds, sponsorship opportunities on widgets and integrated opportunities across print, online and mobile applications to targeted demographics.
Advertisers can read about the "re-boot" here.
HMV to help deliver crisis alerts to students
The music chain is sponsoring the introductory phase of CallCritical through advertising and promotional prizing. Read More