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December 11, 2007 issue
Looking back at '07, ahead to '08
Today's year-end pundit is renowned NYC-based author and futurist Marian Salzman, who's credited with popularizing such terms as "metrosexual," "singleton" and "wiggers." Read More
TSN drops the puck on World Juniors marketing
One of the sports net's most-watched telecasts is getting a massive marketing push that shoots to score with OOH, radio, print and on-air promos. Read More
Cossette Vancouver appoints digital marketing leader
Cossette Communications Group and Cossette Media announced yesterday that Omar Al-Hajjar has joined the company as director of search marketing for the Vancouver office. His responsibilities will include managing and developing search marketing campaigns for national and BC-based clients while "evangelizing" search marketing throughout the Cossette group of companies.
With a strong track record in search engine optimization (SEO), Al-Hajjar's background includes helping companies in the financial, entertainment and software industries deliver successful pay-per-click marketing campaigns. His most recent position was director of online operations and marketing at MogoMoney.com, where he was responsible for a $3.5-million annual internet lending portfolio that achieved double-digit growth in under a year.
"This was a very difficult position to fill," says Tim Monaghan, VP Media Director for Cossette Media. "We wanted to ensure that the successful candidate had the expertise demanded by our clients, and matched the values and culture of Cossette Media."
Citytv slots Murdoch Mysteries
Murdoch Mysteries has landed on the Citytv schedule, and will air at 8 pm local time on Sunday, Monday or Tuesday, depending on the station. Citytv Calgary and Edmonton will run the Canadian-made crime series on Mondays, starting Jan. 21, while it will run on Tuesdays in Toronto and Vancouver starting Jan. 22 and on Sundays in Winnipeg, staring Jan. 27.
The Victorian-era crime series features an ahead-of-his-time detective who uses science to crack cases in 19th-century Toronto. Peter Outerbridge (ReGenesis) starred in an earlier run of MOWs, but he has been replaced by Yannick Bisson (Sue Thomas: F.B. Eye) for the new (13 x 60) series.
CTV currently has rookie hit Pushing Daisies on Tuesdays at 8 pm ET, while Global has been running NCIS, though neither network has yet committed to a mid-season schedule. The Rick Mercer Report and This Hour Has 22 Minutes air in that slot on CBC.
From Playback Daily
HGTV bows winter line-up
The sked includes a Colin & Justin's Home Heist marathon, a weekly programming block about "flipping" homes, three new series and a two-hour "fine living" special. Read More
OLN to air frontline soldiers' messages on Christmas Day
Holiday wishes from Afghanistan will air during episodes of Truth, Duty, Valour, after which a best-OLN-eps marathon will round out the year. Read More
