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TV

• Global and Virgin Radio fuel 24 fanmania
• Wild Roses debut beat Being Erica numbers

Interactive

• GlassBox TV's AUX partners with Exclaim! Media
• CTV online properties break revenue and traffic records

Out of Home

• Travel co bucks ad spend trend and goes big
• Development organization targets Internet-savvy youth

Print

• Touché!phd turns up the heat
• Transcontinental bows Samsung mini-mags

Radio

• Top advertiser for 2008, Sears retains #1 rank into the new year:
  Media Monitors Dec. 29, 2008 - Jan. 4, 2009
• Sears retains top spot:
  Media Monitors - Dec. 8 to 14, 2008

Research

• Kids choose digital content over physical format
• New study shows kids motivated by TV and print ads

December 13, 2007 issue

National campus marketing agency founded by T.O.-based agencies

Looking to reach the student population across Canada? Campus Intercept might be able to help. Read More

Schick Quattro's breast cancer initiative to roll out nationally

What began as a creative concept to help educate women, and materialized this fall at L'Oreal Fashion Week and the National Women's Show, may become the largest piece of interactive art on the web. Read More

MiC's year-end pundit du jour: Laura Gaggi

One of the things that worries the president of Gaggi Media Communications is "the great chasm between those who believe in the power of online advertising and those who don't." Read More

ReGenesis breaking the fourth wall big time

He's not a scientist, but he plays one on TV, and Peter Outerbridge has been teaming with a geneticist, an ethicist and a science reporter to present what's almost certainly a first for a TV series. Read More

Three new drama-filled reality series coming to MuchMoreMusic

Viewers can catch Hulk Hogan as a family man, Scott Baio becoming a reformed character and the reunion of Salt 'N Pepa. Read More

Super Channel picks up Aussie, UK series

Super Channel has closed a deal with Portman Film & Television for a raft of imported titles, including ITV's Kingdom and the BBC political drama Party Animals. Also included in the deal, revealed on Tuesday, are the hit Australian drama Sea Patrol, the New Zealand series Doves of War, Orange Roughies and several movies.

Launched this fall, the pay-TV channel has been on the hunt for programming not already held by its competitors, Movie Central and The Movie Network. Super Channel airs on Bell ExpressVu and was recently picked up by Rogers Cable.

"There were so many terrific titles available from Portman that we felt would enhance Super Channel's offering. We had to have this valuable resource for Canadians as we grow our viewing options," says Super Channel VP, programming Sandy Perkins. "Super Channel will continue to bring Canadians the best the world has to offer."

From Playback Daily

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