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December 14, 2007 issue
M2 Universal asks consumers about strike
Will Canadians watch less TV if the Hollywood writers' strike continues? M2 Universal decided to ask 1,000 Canadians. Read More
Big Shots to be replaced
Three eps of the freshman show are gone from the December sked, but will the new year bring the season-ender? Read More
A look back and forward from Bruce Claassen
Increasing open-mindedness among clients toward trying innovative strategies is one of the developments that struck the CEO of Genesis Vizeum in 2007. Read More
Fido awards web biz to Revolver 3
Fido announced yesterday that it has awarded its national account for interactive services to Revolver 3. The five-year-old, indie Montreal agency specializes in interactive marketing, advergaming, social network marketing and other new media strategies.
Revolver 3 has already worked for Fido, most recently developing www.fido3gexperience.ca, www.fidoduo.ca (in partnership with Bos) and www.bid2win.ca.
"Our main ammunitions are boldness and creativity," says Sabrina Côté, who's in charge of Revolver 3's strategic development and communications. "These allow us to always be one step ahead and to dare, redefine, reinvent."
Among the agency's other current clients are Loto-Québec, Tennis Canada, Cascades and La Cordée. Toronto's Bos agency remains as Fido's media buyer.
Secret invites you to a Night of Hot Experiences
Pole dancing, video re-creations and makeovers galore push a national contest for a trip for four to Montreal, all to debut the new Clinical Strength product. Read More
TVB announces new board
Yesterday, the Television Bureau of Canada announced its 2008 board of directors. CTV's Rita Fabian, SVP of sales & marketing, remains as chair. Vice-chair is Errol Da-ré, EVP sales, Alliance Atlantis Communications. Treasurer is Chris McGinley, VP western operations, CanWest MediaWorks. Secretary is Mitch Dent, EVP sales, Rogers Media Television. Theresa Treutler continues as TVB's president.
The other board members are: Michel Gagnon, VP sales & marketing, RDS; Bill Hanson, VP programming & marketing, CTV Winnipeg; Mike Keller, GM, Midwest Broadcasting; Brett Manlove, VP/GM, Global BC; Brad Phillips, regional VP (BC), Rogers Media Television; Dave Scapillati, GM media sales and marketing, CBC Television; and Don Shafer, VP/regional manager, BC Interior Group, Astral Media.
