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Research
December 19, 2007 issue
Simpsons DVD promo dominates Metro, AOL Canada
Both AOL Canada's home page and Metro newspapers were "Simpsonized" yesterday to push the release of the movie DVD in Canada. Read More
Storm breaks online record for Weather Network
Millions of people went online to check the weather as the major winter storm hit Ontario and Quebec last weekend. Time to think about some weather-triggered ads? Read More
Smart phones the next big thing: Scott Goodson
Today's year-end pundit, the Manhattan-based founder/CEO of StrawberryFrog, says, "It's time to look at what's been happening for the past decade in Scandinavia and Japan to understand what will come here soon." Read More
strategy is looking for a few "good" brands
With the aim of identifying marketers that are "doing well by doing good," MiC's parent publication is sponsoring a juried competition, and calling for submissions to strategy's Cause + Action Awards - Honoring CSR Brand Plans That Are Changing Minds. And Matter. Read More
Holiday shopping for kids: Nielsen Media Research Spend Trend
Television chomped the lion's share of adspend in this context. Read More
Road Hockey Rumble gets second season
The second season of Road Hockey Rumble will air Friday at 9 pm ET/10 pm PT, beginning Jan. 4. In each episode of the returning 13-part series, road hockey enthusiasts Calum MacLeod and Mark McGuckin travel westward, stopping in various Canadian towns to settle rivalries through road hockey matches. We're talking firefighters versus cops, short people versus tall people, dairy lovers versus lactose-intolerants and Canadians versus Americans battling out their differences in road hockey rumbles.
The duo will hit Corner Brook, Tatamagouche, Charlottetown, St. Stephen, Quebec City, Niagara-on-the-Lake, Winnipeg, Rankin Inlet, Moose Jaw, Red Deer, Yellowknife, Dawson City and Maple Ridge. In each town, two teams will be chosen to be captained by either MacLeod or McGuckin.
The captain of the winning team in each city gets to drink all the beer he wants, and to subject the losing captain to a ridiculous, embarrassing and sometimes painful punishment.
