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Research
December 21, 2007 issue
Happy Holidays from MiC
This is our last issue of 2007. We'll be back on January 3. Read More
CanWest gets go-ahead for Alliance Atlantis buy
The $2.3-billion deal of the year has won the CRTC's stamp of approval. Read More
Intelligence faces uncertain future
Media buyers remain upbeat about Chris Haddock's beleaguered series, which closed its second season in the mid-200s - though word from the Intelligence set says there won't be a third. Read More
TQS troubles rattle producers, media strategist
TV producers in Quebec are lamenting the possible demise of the network, which draws audiences almost unheard of in English Canada. If it goes under, at least one major media strategist believes ad rates will go up. Read More
Now "is the most exciting time there's ever been in media and marketing" - Jason Oke
Ah, but upon whom is today's year-end pundit - the new director of strategic planning at Juniper Park - bestowing "big wet mistletoe kisses"? Read More
Transcontinental acquires Corriere Italiano
Transcontinental Media announced yesterday it has acquired Corriere Italiano, which serves the Italian community in the Montreal area. The deal marks the first time the company will publish a newspaper in a language other than English or French.
"Transcontinental is proud to add the Italian-language Corriere Italiano to our strong and growing roster of community newspapers," says Marc-Noel Ouellette, Transcontinental's newspaper group SVP. The weekly, which currently reaches about 13,500 households, "has a solid history, spanning over 55 years, of serving the Italian community in Montreal, and we plan to continue that tradition."
The second-largest publisher of community newspapers in Canada, Transcontinental publishes daily, weekly, bi-weekly and monthly newspapers in seven provinces. The Corriere Italiano acquisition brings the company's newspaper total to 171 community publications across Canada, with approximately 250 million copies annually.
Jewelry box auction and PM get in on buzz for World Juniors
DDB Canada's got a jewelry box of a plan to attract young girls to hockey, while TSN's got the prime minister asking Canadians to watch the World Juniors. Read More
IAB releases rich media measurement guidelines
The Interactive Advertising Bureau guidelines are designed to provide Internet media companies, ad-serving organizations and rich media vendors in the US with better metrics. Read More
It's a Viral Holiday!
Online holiday cards and microsites are not only a virtuously green communications alternative, they're increasingly a cost-effective marketing strategy, and therefore gaining weight from mass media.
NYC-HQ'd OfficeMax and their dancing-elves viral is a prime example. Last year's elfyourself.com, in which consumers stick their own heads onto dancing elf bodies, resulted in 40 million hits between Thanksgiving and New Year's Day. This year's version, launched less than a month ago, is already up to 70 million hits.
With these rather stunning results in mind, MiC has gathered the best of the best of the online holiday greetings we've received so far. It's a mix of consumer and collegial efforts, and hopefully will help fill the void a little for our loyal readers during MiC's holiday hiatus.
www.2007.palm.ca
www.dashboard.ca/missiletoe/index.html
www.twistimage.com/share2007/
www.turkeytarget.co.uk/
www.harpercollinschildrens.com/HarperChildrens/kids/gamesandcontests/features/holiday2007
www.dougagency.com/holidaycard
www.nickelodeon.com.au/xmas
Popular reality shows return to Slice in January
The guilty-pleasures-for-women network is offering round four of Project Runway and round three of Real Housewives, plus a Valentine's Day programming marathon that looks at the ugly side of romance. Read More
OLN announces January fare
Hayden Christensen and Dennis Rodman are among the celebrity contestants in a new season of Bullrun: Cop, Cars and Superstars. Read More
