 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
Top Stories
It's a Viral Holiday!
Online holiday cards and microsites are not only a virtuously green communications alternative, they're increasingly a cost-effective marketing strategy, and therefore gaining weight from mass media.
NYC-HQ'd OfficeMax and their dancing-elves viral is a prime example. Last year's elfyourself.com, in which consumers stick their own heads onto dancing elf bodies, resulted in 40 million hits between Thanksgiving and New Year's Day. This year's version, launched less than a month ago, is already up to 70 million hits.
With these rather stunning results in mind, MiC has gathered the best of the best of the online holiday greetings we've received so far. It's a mix of consumer and collegial efforts, and hopefully will help fill the void a little for our loyal readers during MiC's holiday hiatus.
www.2007.palm.ca
www.dashboard.ca/missiletoe/index.html
www.twistimage.com/share2007/
www.turkeytarget.co.uk/
www.harpercollinschildrens.com/HarperChildrens/kids/gamesandcontests/features/holiday2007
www.dougagency.com/holidaycard
www.nickelodeon.com.au/xmas
RECENT INTERACTIVE STORIES
- Morissette taps MySpace for Karaoke contest
Jul 4 - Online advertising to hit $1.5 billion: IAB Canada
Jul 4 - Everything old new again at Lush
Jul 4 - Fido hooked Pride-goers up with Fergie
Jul 3 - Critical Mass wins AutoTrader.com
Jul 2 - Notes from the mediascape: Lacoste brand celebrating Big 7-5
Jul 2 - Teletoon Interactive promotes two
Jul 2 - Nissan brings interactive TV to CFL
Jun 27