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TV

• CBC's Cancon at 20-year low: study
• No deal, no explanation from CTV, Shaw

Interactive

• AOL Canada relaunches its homepage
• Bob & Doug wish Canada.com-ers a Happy Canada D'eh

Out of Home

• Teletoon stirs up 'Get Stoked' tour
• Bristol-Myers Squibb gets racy

Print

• Globe and Mail strike averted
• Hello! Canada is top-selling Canadian mag on the racks

Radio

• Sleep Country Canada moves to the top:
  Media Monitors radio rankings June 22 - 28, 2009
• Bell Mobility moves to the top:
  Media Monitors radio rankings June 15 - June 21, 2009

Research

• Q3 national radio sales fall
• CRTC findings for radio spot more green and less AM

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It's a Viral Holiday!

Online holiday cards and microsites are not only a virtuously green communications alternative, they're increasingly a cost-effective marketing strategy, and therefore gaining weight from mass media.

NYC-HQ'd OfficeMax and their dancing-elves viral is a prime example. Last year's elfyourself.com, in which consumers stick their own heads onto dancing elf bodies, resulted in 40 million hits between Thanksgiving and New Year's Day. This year's version, launched less than a month ago, is already up to 70 million hits.

With these rather stunning results in mind, MiC has gathered the best of the best of the online holiday greetings we've received so far. It's a mix of consumer and collegial efforts, and hopefully will help fill the void a little for our loyal readers during MiC's holiday hiatus.

www.2007.palm.ca
www.dashboard.ca/missiletoe/index.html
www.twistimage.com/share2007/
www.turkeytarget.co.uk/
www.harpercollinschildrens.com/HarperChildrens/kids/gamesandcontests/features/holiday2007
www.dougagency.com/holidaycard
www.nickelodeon.com.au/xmas

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