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Research
January 3, 2008 issue
BBM/Nielsen Top Programs: Roundup
As in past years, holiday office closures at the BBM office will mean a delay in delivering the Top 30 program lists. The BBM expects to resume its normal Friday distribution on January 18 - and MiC's prime-time breakdown of the numbers will be back. In the meantime, we've got some charts to bring you up to speed.
Here are the national winners (for all persons 2+; all times ET), according to BBM/Nielsen, for Dec. 17-23.
National
Quebec
Toronto
Calgary
Vancouver
Here are the national winners (for all persons 2+; all times ET), according to BBM/Nielsen, for Dec. 10-16.
National
Quebec
Toronto
Calgary
Vancouver
The week of December 24-30 will be distributed on Tuesday, January 8. The week of December 31-January 6 will be distributed on Monday, January 14.
Boot looks back and forward
MiC's first pundit of '08 is Sunni Boot, president/CEO of ZenithOptimedia, who predicts that "Continued pressure and competition for consumer share of mind will change our marketing world, our success metrics and our vocabulary." Read More
CTV orders two pilots
The net is pushing forward with homegrown content in the form of two series that, ahem, each wear a different uniform. Read More
Toronto leads continent in Facebook subscribers
Not only is Toronto the first city in North America to have a million Facebook subscribers, according to a new survey, but nearly half of the entire online Canadian population has signed onto the social networking site.
Enthusiasm revved up so much recently, say Calgary-based ZINC Research and partner Dufferin Research, that the number of Canuck subscribers doubled in the past three months, bringing the total to more than 7 million. The majority of domestic Facebook users are aged 18-34.
"2007 is the year that Facebook took Canada by storm," says ZINC managing director Brian F. Singh. "In just over one year, there are now over seven million subscribers. This is phenomenal growth, and there is no indication that this is slowing down soon. Canadians love the Facebook platform for its simplicity and ability to connect with and stay in contact with friends and family. They also appear to accept that this is the site for social networking."
The full report is available at www.zincresearch.com/pressroom.htm.
Bravo! bows January programming
Highlights include new episodes of Dirt, more Bravo!Videos and Bravo!Fact Presents and loads of one-hour docs on Canadian artists. Read More
Rogers top radio advertiser in final week of '07: Media Monitors - Dec. 24-30, 2007
Rogers nabbed two spots this week, climbing from #23 to #1 for its bundled services, and from #13 to #7 for its premium video package. Meanwhile, electronics biggie Best Buy zoomed from #11 to #3, Corona beer showed up at #10 and Chevrolet made its sole '07 appearance at #6. Check out who else hit the radio charts by category and brand in the Toronto market this week.
Spot Ten Canada Rank 123107
Spot Ten Canada Categories 123107
