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January 4, 2008 issue
CTV snags Mad Men
The net is the first conventional broadcaster in the world to acquire the rights to the '60s-era critical favourite. Will there be a feeding frenzy among advertisers? Read More
Teletoon Retro tops digital channels
Teletoon Retro has become Canada's largest digital specialty channel after securing carriage with Shaw Cable, Star Choice and Cogeco Cable. The channel, launched only three months ago on October 1, rolled out across central and western Canada in mid-December and now has a subscriber base of more than four million.
The channel (owned by Astral Media and Corus Entertainment) now offers advertisers more than double the subscribers of any digital channel in the country, according to the CRTC Broadcasting Policy Report 2007. Top advertisers on Teletoon Retro include Wyeth, Canadian Tire, Procter & Gamble and Ford.
Targeting adults 25-49, Teletoon Retro features a nostalgic throwback of classic toons such as Bugs Bunny, The Flintstones, Scooby-Doo, The Jetsons and familiar characters like Fat Albert, Tom & Jerry, Rocky and Bullwinkle and Superfriends.
See MiC's coverage of the Teletoon Retro launch here.
Traditional broadcast-buying role to change: Forster
And today's new year's pundit, PHD Canada president Fred Forster, is also seeing "a fundamental shift that amounts to a 'media Berlin Wall.'" Read More
Tom Green to lead into Stewart, Colbert
The Daily Show and Colbert Report are joining the return to late night - without writers but with an assist on Comedy Network from a certain Ottawa comic. Read More
Weston, Neilson awarded ParticipACTION logo
Toronto-based Weston Bakeries and William Neilson announced yesterday that they are the first consumer products marketers to be awarded the distinction of displaying the ParticipACTION logo and website on their packaging.
Weston will spread ParticipACTION's fitness message across Canada (excluding Quebec) on Wonder+ bread products, while Neilson Dairy will do likewise in Ontario on its 1% and 2% four-litre bagged milk products.
The on-pack promotion will begin in mid-January and be featured on more than 30 million Wonder+ and Neilson Dairy milk bags. The only other element of the initiative is in-store shelf talkers, created by Toronto-based B-Street Marketing.
"It is only through collaboration with [such] partners that ParticipACTION will be successful in achieving our vision of getting Canadians to be the most active people on earth and realizing a healthier Canada," says Kelly Murumets, president/CEO of the 37-year-old, not-for-profit organization, which relaunched in October.
CRTC chooses Bell for Do Not Call contract
The CRTC has awarded a five-year contract to Bell Canada to operate the National Do Not Call List, which is expected to launch by September 30.
Bell will be responsible for registering numbers, providing telemarketers with up-to-date versions of the list and receiving consumer complaints about telemarketing calls. Funds for the operation will come from telemarketers who pay to subscribe to the list.
