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January 11, 2008 issue
CBC bows Steven and Chris daily talker on Monday
Already a huge brand, the original Designer Guys are set to arrive Jan. 14 with live studio audiences, celeb interviews and features ranging from home décor to fitness, fashion, cooking, entertaining and relationships. Too bad agencies weren't alerted to the plum opp. Read More
CP24 bowing 5 pm newscast
On Jan. 14, CP24 will launch Live At 5, the earliest television newscast in the Toronto market, where competitors of the CTVglobemedia-owned station don't commence news shows until 5:30 or later.
The daily Live At 5 newscast will be hosted by veteran CP24 anchors Ann Rohmer and George Lagogianes. The focus will be on breaking stories as well as local news and weather affecting Torontonians, plus the latest traffic developments and public transit updates from across the city. The show will also feature breaking entertainment news and live updates of the day's top business news.
"There is an obvious appetite for early evening news, and CP24 is thrilled to be the first out of the gate providing Torontonians with live news at 5 pm," says VP/GM Bob McLaughlin.
Way too early to write off virtual worlds: Joel
Mitch Joel, president of Montreal's Twist Image, is MiC's final pundit in our year end/new year's series. If you missed any of the other think pieces, check out the links at the end of this story. Read More
Notes from the media landscape: Swiffer soliciting CGC
P&G's Swiffer brand has launched a contest inviting consumers to post videos on YouTube featuring themselves "breaking up" with outmoded cleaning techniques. Read More
Strong start for CBC's mid-season
The Border drew 710,000 viewers to its Monday night debut - the first of several cards the network is playing this week in a bid to trump its strike-addled competitors. Read More
