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Research
January 16, 2008 issue
Internet ad revenues in passing lane
In fact, says the CMA, radio will be eclipsed as a medium some time in February. And television will be left in the dust by October 2014. Read More
CRTC slaps limits on cross-media ownership
Private broadcasters will be allowed one TV station and one daily paper or radio outlet per market. Market share limits were also placed on mergers, sparking complaints from CAB. Read More
Corus gears up for CosmoTV launch
Corus has unveiled its online presence and programming plans for next month's grab for women 18-34. Read More
Yahoo and Canoe trade search and content
The two online destinations are set to share their strengths with each other across multiple sites. Read More
Oprah getting own network
In fact, OWN, as in the Oprah Winfrey Network, will be its moniker. No word yet on whether it will migrate across the border. But for advertisers, says Sunni Boot, being seen with the Big O guarantees "greater loyalty and engagement of the viewing audience." Read More
Rogers eyeing TQS?
The Toronto cable giant, together with Quebec's Radio Nord, is reportedly considering a purchase of the troubled TV network. Read More
Specialty tissue-tising company bows this week
This week, Toronto-based entrepreneur James Madigan is rolling out Mass Target Media, which specializes in branded packages of pocket tissue. Since he focuses solely on the product, he can offer the packages at 30-35 cents apiece, substantially less than promotional companies, which tend to charge around one dollar per piece for similarly branded tissue packets.
"The reason I've focused on pocket tissue is because it has universal acceptance - everybody uses it," explains Madigan, who left his post as assistant marketing manager at Canada Post to launch Mass Target.
Advertisers can opt to have their messages imprinted directly onto the plastic packaging or to insert branded cards or coupons into tissue packets. Minimum buys are 20,000 for the former and 1,000 for the latter. Madigan's tissue suppliers are based in China, so branded packaging orders take about four to six weeks to fill. He can print the insert cards in Toronto, so the turnaround for branded cards slotted into packs is only about two to three days.
