 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
January 17, 2008 issue
Sunsilk to bow global brand campaign during Super Bowl
Toronto's Capital C and four other agencies are collaborating on the multifaceted "Life Can't Wait" initiative, which features iconic stars and seeks stories from real women around the world. Read More
Playhouse Disney grows reach, plans to bring on partners
Astral Media's new children's programming channel won't be putting 30-second spots on the air, but marketing partnership plans are set to roll out soon. Read More
Transcontinental to publish French edition of More
Transcontinental Media announced yesterday that it plans to publish a French-language edition of More this fall.
Circulation of the English version of the magazine, which debuted in March 2007 and is aimed at relatively affluent women aged 40 and over, has doubled initial projections, soaring to 80,000 per issue. The editorial approach More shares with its US version has also been successful down south, tripling in circulation since its 1998 launch and winning Advertising Age's "Magazine of the Year" designation for 2006.
"With the success of More in Canada, we confirmed we had a magazine that neither our readers nor our advertisers had ever seen before, and they were hungry for it," says Francine Tremblay, Transcontinental's SVP of consumer magazines. "More magazine speaks to a unique niche, and it's obvious to us that niche exists among French-speaking women as well."
The as-yet-unnamed French edition of the magazine will be headed by Sylvie Poirier, who will leave her current position as editor-in-chief of Transcontinental's Elle Quebec.
What can you do while you chew?
Cadbury Adams launches Stride, "The Ridiculously Long Lasting Gum," in Canada with an ambitious campaign. Read More
Global TV climbs radio advertisers chart: Media Monitors - Jan. 7-13, 2008
While Global TV zoomed from #31 to #5, Sears and SellOffVacations.com remained camped at numbers one and two, respectively. Meanwhile, Sleep Country Canada fell from #4 to #10. Check out who else hit the radio charts by category and brand in the Toronto market this week.
Spot Ten Canada Rank 011418
Spot Ten Canada Categories 011408
RMB announces program for Crystal Awards
This year's Crystal Awards, sponsored by the Radio Marketing Bureau, will take place in Toronto on March 6, during the Rogers Wireless Canadian Music Week festival.
Well-known radio expert Dan O'Day will speak on the topic "Maximum Impact Radio," challenging creative writers, producers and advertisers to "engage themselves in generating superior and effective radio advertising that gets results." And comedian Judy Croon will enliven the awards ceremony as host.
CMDC 2008 Annual Conference
The spotlight will be on how the exploding digital world is affecting the media planning and buying community. Read More
For more media events, see http://www.mediaincanada.com/events/
