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• Global and Virgin Radio fuel 24 fanmania
• Wild Roses debut beat Being Erica numbers

Interactive

• GlassBox TV's AUX partners with Exclaim! Media
• CTV online properties break revenue and traffic records

Out of Home

• Travel co bucks ad spend trend and goes big
• Development organization targets Internet-savvy youth

Print

• Touché!phd turns up the heat
• Transcontinental bows Samsung mini-mags

Radio

• Top advertiser for 2008, Sears retains #1 rank into the new year:
  Media Monitors Dec. 29, 2008 - Jan. 4, 2009
• Sears retains top spot:
  Media Monitors - Dec. 8 to 14, 2008

Research

• Kids choose digital content over physical format
• New study shows kids motivated by TV and print ads

January 23, 2008 issue

Canwest shuffles AA execs with its own

A nine-member team has been put in place under Kathy Dore, bringing former AA brass into the fold. Read More

In the Trenches: Random rants, musings and media tales about the US writers' strike

Genesis Vizeum's Scott Stewart has his say today, predicting that - among other outcomes -the current onslaught of reality shows will accelerate as the strike continues. Read More

EcoMedia wraps trash bins with art

The expanded Street Art program decorates recycling bins in downtown Toronto with works by Canadian artists. Read More

Audiences up leading to Super Bowl

CTV's coverage of the Conference Championships on Sunday marked the net's two most-watched NFL games ever.

The NFC Conference Championship featuring NY Giants @ Green Bay (6:35 p.m. ET) peaked at 2.35 million viewers from 9:35-10:05 pm ET. With a final average audience of 1.83 million viewers, the game was up 25% compared to the same playoff game last year, which aired on Global and achieved 1.46 million. The game delivered 1.02 million viewers A25-54 and 939,000 viewers A18-49, up 13% compared to last year in both demos.

The AFC Conference Championship featuring San Diego @ New England (3 pm ET) drew 1.38 million viewers, up 4% compared to the same playoff game last year, which achieved 1.32 million with Global. Audience levels peaked at 1.72 million viewers in the final three minutes of the game.

CTV's season-long NFL coverage culminates on February 3 with Super Bowl XLII, beginning at 12 noon ET with an extensive pre-game show.

BRC hosting panel to review impact of writers' strike

The Broadcast Research Council plans to host a mid-season review of how Canadian interests are being affected by the US writers' strike and what's likely to happen as a result.

The event will take place in Toronto on the afternoon of Jan. 31. Speakers will include BRC director Kevin Brault, group manager of broadcast investments and communication strategies at M2 Universal. As well, the heads of programming from CTV, Global and the CBC have been invited to share insights about what the future may hold for the major networks.

For more information, contact David Phillips at BBM Analytics: dphillips@bbmanalytics.ca.

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