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January 24, 2008 issue
Downtown Partners shutting down
The Toronto agency announced this afternoon that it will cease operations on February 15. Although no specific reason was cited, the seven-year-old division of Omnicom Canada was believed to be struggling after losing Labatt's business in November. Read More
In the Trenches: Random rants, musings and media tales about the US writers' strike
Today, as both good and bad news about strike negotiations drifts out of L.A., Initiative Media's Joe Haig has his say. He's optimistic that even if traditional upfronts become extinct, "Making 'the deal' will never really go away as long as people have television sets." Read More
Canwest sends journalists bloody bookends
Then the net served us with official-looking missives from the NYPD accusing us, by name, of being in possession of a murder weapon. Which new series is the caper promoting? Read More
This emotional roller coaster brought to you by. . . Astral Media
The conglomerate wants consumers to know it's the force behind many of your favourite websites, TV networks and radio stations. Read More
OLG pursuing punters in shopping malls
Toronto-HQ'd Ontario Lottery and Gaming began pushing its products in shopping malls across Ontario this week by leveraging Neo Advertising's digital screens.
To boost the urgency quotient, whenever potential winnings for Lotto 6/49 and Super 7 exceed $20 million, OLG's digital ads will cite the mounting jackpots. The real-time updates are being added to creative from the lottery corp's current television campaign by MacLaren Advertising's Toronto shop. Media Buying Services (MBS), also of Toronto, is handling media buys for the campaign, which will run until the end of March.
Lost returns to CTV, and Eli Stone arrives
Yesterday, CTV announced that two much-anticipated series will hit the airwaves on Jan. 31. The first is the fourth season of Lost, which will kick off at 8 pm ET with a 60-minute special titled Lost: Past, Present & Future, in which key developments of the series' first three seasons will be recapped. The first episode of season four will follow at 9 pm ET with, among other surprises, the reappearance of Michael after a mysterious absence.
In the 10 pm time slot is the debut of Eli Stone, a new drama series starring Jonny Lee Miller (pictured - Trainspotting, Smith) as a high-profile attorney who experiences hallucinations that convince him he's not a shark, but a modern-day prophet. In episode one, Tom Cavanaugh (Ed) joins series co-stars Victor Garber (Alias) and Natasha Henstridge (Would Be Kings, The Whole Nine Yards).
Buzz on this one has been big, particularly because it's being produced by Greg Berlanti (Brothers & Sisters, Dirty Sexy Money) and Marc Guggenheim (Law & Order, Brothers & Sisters, The Practice).
Pattison Outdoor nabs Halifax transit account
The deal expands the company's transit coverage into the Maritimes and complements its extensive other OOH venues in the region. Read More
Staples, OLG rank among top radio advertisers: Media Monitors - Jan. 14-20, 2008
While the #2 and #5 spots were claimed by, respectively, Staples Business Depot and Ontario Lottery, Sears remained as the #1 radio advertisers. Meanwhile, two newcomers arrived on the chart this week: Mandarin at #8 and The Comedy Network at #9. Check out who else hit the radio charts by category and brand in the Toronto market this week.
Spot Ten Canada Rank 012108
Spot Ten Canada Categories 012108
