 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
OLG pursuing punters in shopping malls
Toronto-HQ'd Ontario Lottery and Gaming began pushing its products in shopping malls across Ontario this week by leveraging Neo Advertising's digital screens.
To boost the urgency quotient, whenever potential winnings for Lotto 6/49 and Super 7 exceed $20 million, OLG's digital ads will cite the mounting jackpots. The real-time updates are being added to creative from the lottery corp's current television campaign by MacLaren Advertising's Toronto shop. Media Buying Services (MBS), also of Toronto, is handling media buys for the campaign, which will run until the end of March.
RECENT OUT OF HOME STORIES
- Perrier dips into the bar scene
Nov 21 - Notes from the mediascape: the Economist plays Twister
Nov 19 - AirVex Media makes a comeback
Nov 18 - "Oops!" Cialis did it again
Nov 17 - Newad adds monster banners to its arsenal
Nov 13 - St. Louis Bar and Grill connects with football and Santa
Nov 12 - Vancouver airwaves gain Shore 104
Nov 6
