 |
 |
 |
 |
 |
 |
 |
 |
PrintNews Briefs
OLG pursuing punters in shopping malls
Related Content:
Innovation, Advertising Opportunity, Campaign
Toronto-HQ'd Ontario Lottery and Gaming began pushing its products in shopping malls across Ontario this week by leveraging Neo Advertising's digital screens.
To boost the urgency quotient, whenever potential winnings for Lotto 6/49 and Super 7 exceed $20 million, OLG's digital ads will cite the mounting jackpots. The real-time updates are being added to creative from the lottery corp's current television campaign by MacLaren Advertising's Toronto shop. Media Buying Services (MBS), also of Toronto, is handling media buys for the campaign, which will run until the end of March.
SEARCH
MoreSales.ca
MoreSALES.ca, Across CanadaMediaCom
Media Planner, TorontoBrunico
Brunico Communications – Account Manager, Realscreen Magazine (maternity leave contract), TorontoVIEW ALL JOBS
To post your jobs here contact sales@mediaincanada.com
RECENT HEADLINES
- Miele calls the doctors with new campaign
- CBC, Quebecor lobby CRTC
- A/X Armani Exchange bows interactive video online
- Feature: The new magazines, part 2
- Onestop gets even TUFFer
MORE RECENT HEADLINES FROM THE PAST WEEK
