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TV
Interactive
Out of Home
Print
Radio
Research
February 5, 2008 issue
Super Bowl XLII breaks record in Canada
How big was the audience? Well, more than a few media buyers guessed it would break a record here, like it did south of the border - and it did. Read More
Flare intros TeenFlare.com
The offshoot of Canada's most-read fashion mag aims to connect more directly with younger readers. Read More
Write-to-Anne contest promotes novel's centenary
Several marketers are getting in on the viral effort that celebrates the 100th anniversary of Anne of Green Gables. Read More
The Score ties brand in with Global
Toronto-based Score Media is providing sports updates to Global News Ontario - including coverage for Global's 6 am morning news, noon news, 6 pm News Hour and 11 pm news final. The deal took effect yesterday and covers scores, odds, highlights and breaking news, with a focus on Toronto-based teams.
Global's broadcasts will include The Score's signature sports ticker, which displays minute-by-minute scores and odds for every major sport. The Score's EVP and co-COO David Errington says the arrangement will help The Score reach out to a new audience as the two broadcast teams work together.
The Score's weekday sports coverage will be hosted by Score Tonight's Tim Micallef and Sid Seixeiro. Weekend updates will come from Adnan Virk of The Score's Court Surfing.
The Score Television Network, a national specialty, is available in over 6.2 million homes. Score Media also operates the satellite radio net Hardcore Sports Radio.
Sympatico/MSN appoints Ohn to strategic alliances team
Sympatico/MSN has added Win Ohn to its strategic alliances team, where he will join a team of senior interactive business development professionals in the interactive media space. His background is in business development and product marketing, particularly as it pertains to marrying interactive investment with existing in-store and off-line promotions investments for consumer packaged goods marketers.
Previously, Ohn held positions in product marketing organizations including Quadrant Marketing, and engaged in his own entrepreneurial ventures in advertising in the US. He will report to Joe Strolz, Sympatico/MSN's head of strategic sales.
G&M inviting submissions for annual creative competition
For its third annual initiative, the newspaper is introducing a challenging new wrinkle. Read More
Spending on winter fitness and outdoor activities up: Nielsen Media Research
Adspend in this broad category was almost evenly divided between newspapers and television in Q4. Read More
