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Research
February 14, 2008 issue
Valentine's Day leveraged by marketers
Toronto's Royal Alex theatre is hyping Dirty Dancing with e-cards and chances to win a pink iPod Nano. The Montreal Gazette is going green with a street event. And ZipCar is offering free wheels for winners of its Perfect Date contest. Read More
New series launch on Global, Citytv
Dennis Miller's new game show and New Amsterdam are on the Global sked. Citytv is moving forward with reality fare based on newlyweds, rock and roll and lovin'. And there's comedy and curling on the way too. Read More
EcoMedia scores with hockey-themed art bin
The latest from the ad-supported recycling bin mediaco launched on Hockey Day as the first in a series of sports-themed bins. Read More
82000reasons extends Web 2.0 tools for techies
There are purportedly thousands of reasons why Ottawa should be celebrated as Silicon Valley North - and a social media campaign just kicked off to make sure everybody in the tech world knows it. Read More
BBM Snapshot: Canadian lovers by the numbers
Valentine's Day factoid: The 4.4 million Canadians who used contraceptives in the past month are three times more likely than average Canadians to have visited a cosmetic surgeon in the past six months. No surprise there, but what else are they into? Read More
"Do bugs need drugs?" top winner in Retail Commercial Awards
The big winner in the 2007 Retail Commercial Awards was a TV spot for Alberta Health and Wellness that posed the question, "Do bugs need drugs?" It won Gold in two categories of the Television Bureau of Canada's annual competition - the only national advertising competition in Canada with consumers as judges.
Among other marketers who took home awards, which were announced at TVB's Sales Advisory Committee Conference in Toronto on Feb.11-12, were BMW, the Salvation Army, Manitoba Hydro, the Canadian Cancer Society and Community Living BC.
The value of these unique awards, explains TVB president Theresa Treutler, is that "Advertisers need to know whether or not consumers are connecting with their spots. The Retail Commercial Awards are gaining in prominence and prestige among stations and agencies because they are the only awards that clearly show what spots consumers love the most."
Complete details are available at www.tvb.ca.
Sears returns to ranks of top radio advertisers: Media Monitors - Feb. 4-10, 2008
While Sears returned to the chart, hitting #2 after a two-week absence, the retail chain was outspent by Bell Mobility. Meanwhile, Ontario Lottery dropped from #1 to #5, and two brands that have been MIA for a while - Telus Mobility and Canadian International Auto Show - showed up at, respectively, #8 and #9. Check out who else hit the radio charts by category and brand in the Toronto market this week.
Spot Ten Canada Rank 021108Spot Ten Canada Categories 021108
