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TV

• PVRs not a threat to advertising: TVB
• 90210 rocks Global, CW

Interactive

• Starcom appoints new digital chief
• New Cossette unit to focus on digital strategies

Out of Home

• TIFF Note: Spot the InterContinental's spotted eco-cab
• MTV in Canada going live on the streets

Print

• Canadian Primedia to rep Manitoba newspapers
• Globe and Mail to have colour throughout

Radio

• TV networks biggest radio advertisers this week:
  Media Monitors - August 24-31, 2008
• Astral to rep Pattison's Kelowna radio stations

Research

• CBC's The National stays on top
  BBM/Nielsen Top 30: Aug. 18 - 24, 2008
• Traditional radio prospering: StatsCan

February 19, 2008 issue

Survivor soars past scripted fare
BBM/Nielsen Top 30 - Feb. 4-10

On this chart, Global's Survivor: Micronesia season premiere vaulted right over scripted series such as Lost, CSI: New York and House. Its numbers even outweighed one of the week's two American Idol broadcasts. But will it stay on top? Read More

CTV announces Oscars coverage details

There are a lot more time slots to CTV's Academy Awards coverage than the big event itself this Sunday. Read More

GroupM integrates global search operations

"Search has become an increasingly prevalent consumer activity and a vital part of overall communications strategy," says Rob Norman, CEO GroupM Interaction Worldwide. And GroupM plans to do something about it. Read More

Newfoundland & Labrador Tourism baits tourists

A fun new interactive campaign from St. John's-based Newfoundland & Labrador Tourism invites users to try to catch a slippery virtual fish. Each time the fish is "hooked," information about the province's hunting and fishing offerings pops up.

A similar execution to promote hunting lets users shoot a speedy caribou. When the target is hit, this cheeky tag appears: "It's just you and 450,000 caribou. That's great, unless you're a caribou."

The expanding banner ads target hunters and fishers in Canada and the Northeast US, and are running on sites like Fishingclub.com and Huntingclub.com.

Users are interacting with the expanding ads 200% more than they did with last year's static banner ad campaign for Newfoundland & Labrador Tourism.

You can catch your prey here: http://eyereturn.com/erd/newfoundland/Hunting_360/ and here: http://eyereturn.com/erd/newfoundland/Fishing_600/.

Net rebrands as Bio

The Biography Channel has a new name, a new look and a new bid for grabbing viewers with star-studded programming. Read More

Branchez-Vous picks up Showbizz.net, Matinternet

The Quebec portal's latest acquisition deal should boost its young adult and A25-54 reach. Read More

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