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February 20, 2008 issue
On the MiC with Maria Luisa Francoli Plaza: MPG pegs Canada for growth spurt
"I don't think there's one business model that has not changed in the last five years as a result of technology," says MPG global CEO Maria Luisa Francoli Plaza in a sit-down with MiC. "Everything that involves a living entity - be it a company or a person - is changing fast and dramatically. So of course our business model is changing." Read More
Network schedules still uncertain
But two of the big US nets have confirmed they'll be staging upfronts. Read More
Notes from the (mobile) mediascape: Nokia bets on ads and UGC
Between a new ad network and a way for mobile users to make their own games, Nokia's dialled into innovation. Read More
NBA shoots for digital content net with Bell
Bell Canada has struck a deal with the NBA to put daily game highlights and content extras on the Sympatico.MSN.ca portal and Bell Mobility mobile phones. The deal, although non-exclusive, represents the first digital content agreement of its kind the NBA has entered into with a Canadian company.
The daily video highlights of NBA games will go live at sports.sympatico.msn.ca during the regular season, and a weekly video of the top 10 plays will be produced. Bell Mobility clients will be able to access video highlights of post-season games, NBA team, league and player wallpaper, and receive text alerts of breaking NBA news.
AOL Canada beefs up marketing capabilities
Yesterday, AOL Canada announced the following staff changes: James Prudhomme, previously associate director, strategic alliances at Sympatico MSN has been appointed director of Advertising.com Canada - which offers Canadian advertisers a full suite of interactive marketing products.
Marshall Self, previously national account manger, has been promoted to director of sales. He will continue to grow AOL Canada's presence in the online advertising community, which currently reaches more than 20 million online Canadians monthly.
Scott Joslin, previously senior manager, research and analysis, is now director of marketing, metrics and analysis, overseeing trade and consumer marketing strategies and programs, managing market research and establishing metrics.
