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TV
Interactive
Out of Home
Print
Radio
Research
February 27, 2008 issue
Slice scores 31% growth in target demo
Slice Network is about to celebrate its first anniversary and, growthwise, the guilty pleasures net is calling it a very happy birthday. Now it's readying a saucy spring launch line-up. Read More
MBS taps McVeigh to head Rogers team
Toronto-based MBS/The Media Company announced today that Kris McVeigh has joined the company as SVP/media director in charge of the Rogers Team.
The move comes after McVeigh's nine-year stint at Cossette, where she directed strategic communication plans and created award-winning work on behalf of a number of blue-chip advertisers. Her leadership experience spans diverse categories from packaged goods to automotive, banking and telco. Before working with Cossette, McVeigh held key account positions at M2 Universal and Optimedia.
Montreal city hall opts for net-vertising
Montreal's elegant city hall, which dates back to 1872, recently embarked on renovations that are expected to last for several years. During that time, the venerable edifice will be draped in advertising-friendly nets.
"This will be a fabulous advertising venue, with huge placards on the four faces of the building," explains Jean Claude Henri, president/CEO of Madigan Communications. His Montreal-based company is managing the net-vertising. Its first such installation last fall clad The Bay's downtown Montreal store in nets featuring Air Transat's 20th anniversary and a national promotion for Sony Canada.
"These gigantic faces - some reach up to 20,000 square feet - are the most spectacular [form of] static outdoor advertising," adds Henri. "The super-sized faces offer endless possibilities for advertisers to reach urbanites and the business community in Canadian cities."
Country Style piggybacking on roll-up-the-rim contests
In a cheeky move that might be deemed promo piracy, the coffee chain is inviting disappointed drinkers to bring in their "Sorry Try Again" tabs from competitors for a free cuppa joe. Read More
"Immersive" windows at The Bay a first for Canada
Consumers passing by the downtown Toronto store are triggering action and sounds on six giant ads. Read More
Internet usage boosts radio value: report
Advertisers who use radio to drive listeners to their websites dramatically improve purchase intent, according to a report commissioned by the Radio Marketing Bureau. Read More
