 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
Notes from the Mediascape: Geico gecko runs off to zoo
Kicking off in Houston yesterday, a three-year partnership between Geico and the Association of Zoos and Aquariums will take a traveling Geico Gecko exhibit to AZA-accredited zoos and aquariums across the US.
At each stop, an actor costumed as the popular Geico gecko, star of many a TV spot for the auto insurer, will greet visitors. And the non-flesh version of the amphibious spokescritter will be using his star power on behalf of zoos and aquariums in television and radio appearances highlighting his wild cousins.
"Our gecko has proven to be a powerful spokescreature for our auto and motorcycle insurance products", says Geico chairman Tony Nicely. "Now he's taking on an additional assignment to help promote the wildlife conservation work done by zoos and aquariums across America."
The only down side? The little green guy just may develop a career-threatening swelled head thanks to accolades such as the laudatory proclamation issued yesterday by both the City of Houston and the State of Texas.
RECENT OUT OF HOME STORIES
- Travel co bucks ad spend trend and goes big
Jan 6 - Development organization targets Internet-savvy youth
Dec 19 - Onestop expands network on TTC platforms
Dec 18 - Digital movie kiosks add in-store spot opps at Mac's
Dec 18 - Perez Hilton goes mobile
Dec 15 - OMAC helps forge new outdoor sign bylaw
Dec 10 - Airport delays trigger ad displays
Dec 3 - ABC Canada thickens the media plot with new twists
Nov 28
