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March 4, 2008 issue
On the MiC with FUSE's Adrian Capobianco: I'm with the brand!
Canadian Music Week is upon us, and there may be more good than bad news in the fact that lots of people like a certain brand of music: free! Read More
OBN reaches for Atlantic
The Toronto-based Outdoor Broadcast Network has added Halifax and Saint John to its video board network. Read More
ZipLocal signs with Google and Yahoo
Toronto-based local search directory site ZipLocal.com has signed re-seller agreements with Google AdWords and Yahoo Search Marketing to enhance its online advertising products. The site will officially be a re-seller for the two online ad options, starting on April 1.
ZipLocal president and CEO Elaine Kunda says her company is "poised to become a leading choice for major keyword search ad campaigns."
Google AdWords resellers are trained to provide account management and campaign monitoring and optimization. Yahoo Search Marketing national marketing manager Maor Daniel says Yahoo's deal with ZipLocal will "benefit small and medium business growth in the online space."
Insight Sports named sponsorship agency for Buffalo Bills
This is who you're gonna call if you want to hitch your brand to a big, bad NFL team during the next five years, as the league makes sports history by playing a couple of games a year on our side of the border. Read More
Doctors staging lie-in in Ottawa today
For two hours during this morning's commute, hospital gurneys complete with purported patients were placed in seven key spots in Ottawa's downtown not far from Parliament Hill.
Sponsored by the Canadian Medical Association and activated by Ottawa-based Knock on Wood Communications + Events, the guerrilla effort was aimed at dramatizing the dearth of family doctors in Canada, where the CMA says almost five million citizens lack access to medical care.
From their "sick beds," actors posing as patients handed out flyers stating that this country would need an immediate influx of 26,000 physicians just to match average doctor-to-population levels of the UK, the US and Australia, and that the average age of Canadian MDs is 50, suggesting that upcoming retirements will worsen the situation.
Voluptuous TLC initiative a roaring success
In little more than six weeks, the "Touch. Look. Check." website boosting breast cancer awareness has attracted nearly a million visitors from 181 countries. Read More
APTN forced to delay expansion
Unspecified technical problems have delayed the addition of programming aimed at APTN's West Coast audiences. The aboriginal-aimed channel has shelved "until further notice" plans for programming that was due to debut yesterday.
The cable channel was expected to start airing six hours of programming "targeting unique audiences across Canada" through its east and west broadcast feeds. The feeds were previously differentiated only by a three-hour delay and, according to a last-minute statement, will stay that way while APTN sorts out the trouble.
APTN's spring schedule includes Warriors: TKO, which follows four fighters from rival boxing clubs as they train together; the fifth and final season of renegadepress.com; and a new season of Rez Rides, charting the adventures of Mohawk entrepreneur and "king of car customizing" Brian White.
From Playback Daily
