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Research
March 5, 2008 issue
Newspapers' online daily readership up
NADbank's 2007 readership study data is out today, showing which newspapers are leading in what markets. Here's MiC's report on the big picture, the paperless picture, and the battle of titles in Toronto, Montréal, Ottawa-Gatineau and Vancouver. Read More
PHD promotes Bookbinder
Yesterday, PHD Canada announced the promotion of Brenda Bookbinder from portfolio director to agency VP. In her new role, she will have functional accountability for all non-broadcast activities in the agency and overall responsibility for the agency's print and OOH investments. BShe will also continue to lead a team responsible for developing the PHD brand.
"Brenda possesses an infectious enthusiasm for creative ideas and innovative executions, and brings tremendous passion and exuberance to PHD," says president/CEO Fred Forster. "This promotion is recognition of the immense contribution she makes every day to our pioneering spirit."
Bookbinder joined the PhD Canada team in May 2002 as print manager on the Unilever account.
Oprah backs Skype in webcast first
One day after millions tuned in to the premiere of Oprah's Big Give, the lady herself tried to make webcast history with that little free-long-distance VoIP thing - Skype. Read More
Revenue up but down for conventional TV
A CRTC report released yesterday says revenue for Canada's conventionals increased in 2007, but totals remained lower than between 2003 and 2005. Read More
NBC picks up Global's Templar
Global Television announced yesterday that NBC will simulcast the Canadian miniseries The Last Templar in December.
Based on Raymond Khoury's debut novel, the adventure stars Mira Sorvino as an archeologist drawn into the lost secrets of the medieval Templar Knights. Victor Garber (Alias) also stars. Production gets underway next month in Montreal and Morocco under executive producer Michael Prupas, of Montreal's Muse Entertainment (Human Trafficking, Durham County).
"Global is thrilled to bring this incredible story to Canadian audiences - and delighted that Americans will also have the chance to see it on NBC," says Canwest EVP of content Barbara Williams.
From Playback Daily
More scaffold-vertising for Montreal and beyond
Major national and international advertisers, including L'Oreal, Perry Ellis and Solo Mobile, have signed up with Time2Ad for "landmark advertising." Read More
Sony Ericsson bows camera phone contest
Amateur snappers are being invited to post their best shots on a new microsite for judging by ordinary folks and then a celeb panel. Read More
New E! series tops list of programming newsbytes
Canwest's E! Network is launching a new weekend round-up of the-week-that-was in entertainment, while CTV looks forward to more dancing stars. Star!, Space and CosmoTV are sexing up the spring skeds. And the Ceeb's painting a picture of political thrills with Paul Gross. Read More
