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Research
March 6, 2008 issue
FLASH: Phillips Canada cleans up at RMB's Crystal Awards
A cheeky radio campaign for Markham, Ont.-based Phillips Canada that played up grooming innuendos like "mowing the lawn" took home top honours at today's Crystal Awards Gala, hosted by the Radio Marketing Bureau in Toronto.
The suggestive spots were created by Toronto-based shops DDB Canada and Pirate Radio, and successfully built buzz for the Phillips Body Groom Men's Shaver. The campaign was awarded the Best-in-Show Platinum Award, as well as the $10,000 grand prize.
In a surprise twist, comedian Judy Croon didn't show up to perform hosting duties, so RMB president Gary Belgrave stepped in at the last minute.
Other big winners were the Jim Pattison Broadcast Group, which got several station promo nods for Victoria's "The Q" channel, and Corus Radio Calgary, which netted best station campaign honours for its Cochrane Dodge ads.
Andrea Koziol, producer at Toronto-based Problem Child Radio, sang her acceptance speech when collecting the gold PSA trophy for Evergreen.
To view a complete list of winners, visit: www.rmb.ca.
Family Channel promos Latest Buzz via Cineplex parties
The commercial-free kids' channel is planning day-long bashes at cinemas across Canada, with interactive events and, of course, a little TV on the big screen. Read More
Environics skeds webinar on next release of census data
Released yesterday, the latest data from the 2006 Census of Population provides detailed information about factors that shape the nation's labour force, including the age, education and ethnic make-up of Canada's work force.
Environics Analytics has scheduled a webinar for 1 pm EST, March 12, led by its SVP/chief demographer, Doug Norris. He says the new findings should show a growing gap between young women and men advancing in higher education; an increasing reliance on skilled immigrants and foreign-trained workers; and an aging work force as the oldest members of the baby boom generation enter their early 60s. "Everyone is worried about a future shortage of workers as the boomers head into retirement," he notes. "But I think the new data shows boomers staying in the work force longer and helping to address possible shortages."
For instructions on how to join in the webinar, visit: http://www.environicsanalytics.ca.
Celeb hair stylist launches Donato
The salon-distributed, initially biannual magazine is a first for Canada and a rarity elsewhere. Read More
TVO ramps up web offerings
Toronto-based pubcaster TVO is ramping up its web offering with the debut of six new educational games on March 10. The new titles will be added to the site's current store of 150 games as part of the broadcaster's Mega Mucho More March Break event.
To take advantage of an expected 30% increase in web traffic during the region's March Break, TVOKids.com is adding Keyboard Climber, Spelling Fleas, Stacking Up! and Pirates! for school-age children, and Animal Who? and Animal What? to entertain preschoolers.
As part of the Mega Mucho More March Break event, taking place March 10-14, Jackie, Mark and Ryan, hosts of the channel's after-school programming block The Space will offer kids tips and tricks on how to play the new online games.
From KidScreen Daily
Sportscasters set online records
Ramped-up web coverage of the NHL's trade deadline day paid off for TSN, RDS and Sportsnet, which saw soaring numbers on the busiest sports day of the year. Read More
McDonald's among top radio advertisers for first time in '08: Media Monitors - Feb. 25-March 2, 2008
While wireless carrier Telus Mobility spent its way to #1 for the second week in a row, McDonald's' spot buys took it from #100 to #4, and Bell Bundle rose from #24 to #7. Meanwhile, the Toronto Sun climbed from #6 to #10. Check out who else hit the radio charts by category and brand in the Toronto market this week.
Spot Ten Canada Rank 030308Spot Ten Canada Categories 030308
