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Research
March 7, 2008 issue
Total ban on marketing unhealthy food to Canuck kids in the cards?
Strong recommendations, aimed primarily at alleviating child obesity, were delivered at this week's Policy Consensus Forum on Obesity and the Impact of Marketing on Children. "These findings," a marketing strategist tells MiC, "suggest the environment for marketing to children has just changed in ways that could go beyond food and beverage products and services." Read More
Globe vs. Post: spinning the NADbank numbers
As expected, the NADbank 2007 readership study numbers appeared in newspapers across the country yesterday. Here's what the two headliners - our national newspaper warriors - had to say about themselves and each other. Read More
Edmonton's "Succeed Sooner" campaign aimed at T.O. students
How are you gonna keep 'em down in the GTA after they've seen the advantages of starting careers in the Alberta capital? That's the idea behind a feisty initiative by DDB Edmonton. Read More
Terra trying unusual product placement
These boots were made for CGC-style commercials. Well, sort of. Consumers are being invited to submit videos showing the footwear in action. Read More
Dexter destined for gaming consoles
The US net behind Dexter has signed a deal to let the show's video gaming fans enter the conflicted world of the dark defender. Read More
Samsung pushing personality of its first Canadian smartphone
The multimedia gizmo's name is Jack, and to drive buzz, mannequins manifesting its many facets - Jack of all Trades, Jack be Nimble, Hit the Road Jack - will be popping up in Vancouver, Calgary, Toronto and Montreal. Read More
