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March 11, 2008 issue
Which series returning when
Announced yesterday, here are the return dates for a gaggle of series affected by the US writers' strike:
CTV:
Dancing With the Stars (pictured: Steve Guttenberg) - March 17; CSI: Miami - March 24; Cold Case - March 30; Criminal Minds, CSI: NY - April 2; CSI - April 3; Ghost Whisperer - April 4; ER - April 10; Desperate Housewives - April 13; Law & Order: SVU - April 15; Grey's Anatomy - April 24; Moonlight - April 25.
Global:
My Name Is Earl - April 3; Numb3rs - April 4; NCIS - April 8; The Office - April 10; Bones - April 14; Brothers & Sisters - April 20; House - April 28.
Best Health launching UGC effort
In Readers Digest's first foray into social media, its new health mag is asking women 35-55 for surefire ways to beat stress, home remedies for glowing skin and other tips. . . viewable on YouTube. Read More
CTV appoints Kubota as VP sales
CTV has named Brad Kubota VP of sales for its conventional television properties. He will begin work on March 24.
Kubota was most recently VP of local sales at Canwest Mediaworks. Prior to that, he was Canwest's VP of revenue management.
Contiki turning travellers into TV stars
Yet another new twist on the reality series formula will chronicle who does what during a two-week coach tour through Australia. Read More
Teletoon bows brainy promo for bread
The new Wonder+ Headstart bread is behind an interactive brain workout for kids with an on-air push to a microsite promo by Teletoon. Read More
Notes from the mediascape: Doritos vying to send first ad into outer space
After whipping up UGC excitement among Brits, Frito-Lay plans to broadcast a 30-second spot from a space centre in the Arctic Ocean. No word on whether they've done enough market research to be sure "Doritos" isn't a war-of-the-worlds-provoking insult in Martian or Venutian. Read More