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March 12, 2008 issue
It's hip to be square: Vespa
Watch out. Next time you turn a corner, you just might run into a six-foot-tall hipster with a head made of Vespa handlebars. Read More
Branded EcoCabs to roam Toronto streets
GO Mobile Media says opps are currently wide open to adorn the vinyl-wrapped, pedal-powered taxis with marketing messages. Read More
Lakeport lands fish sponsorship
The Ontario brewer has been named official beer sponsor for the 2008 WFN Tour Bass Pro-Am Championships. Read More
Media Contacts, MPG win Valspar Paint biz
Toronto-based Media Contacts Canada and MPG Canada announced yesterday that they will be the Canadian agencies for Valspar Paint.
The sixth-largest paint manufacturer in the US, with a history of over 200 years in the paints and coatings business, Valspar is launching its presence in Canada in conjunction with the recent openings of Lowe's stores in Ontario, which will be the exclusive purveyors of Valspar products in Canada.
CCM, Reebok roll out "U+" campaign
Montreal-HQ'd CCM Hockey, the brand synonymous with hockey equipment for the past century, will launch an integrated marketing campaign for its "U+" technology later this month.
Spotlighting the new CCM U+ skate, the initiative will feature various executions of the U+ theme, which stands for "It's you, only better." Creative for TV and print was done by Chicago creative agency Cramer-Krasselt Company, while media buys are being handled by Toronto's SpaceTime. As well, there's a new U+ microsite featuring the U+ skate, the TV spot, National Hockey League player testimonials, 3D U Foam animation and customization details.
"CK really captured this concept and what the U+ skate is with the 'anatomical' TV spot and print ads they created," says CCM brand manager Jon Budge. The commercial will start airing later this month on channels in hockey's "Original 6" markets during NHL games. The print ads will break in various hockey publications later in March.
Transcontinental acquires ThinData
Montreal-HQ'd printer Transcontinental announced yesterday that it has acquired ThinData, a leading Canadian permission-based email marketing services firm.
The purpose of the deal is to enhance Transcontinental's print and direct marketing with the power and speed of ThinData's electronic marketing, says Guy Manuel, president of Transcontinental's marketing products and services sector. "The expansion of our strategic relationship brings together ThinData's agility, innovation and leadership in the e-marketing space with [our] expertise, resources and geographic reach."
Adds Transcontinental president/CEO François Olivier: "One of [our] priorities is to develop new platforms for growth. Working with ThinData, an email marketing leader, ensures our clients have the tools to optimize their marketing efficiency. ThinData's co-founders, CEO Chris Carder and Chief Technology Officer Chancellor Crawford, will retain minority equity positions in ThinData and continue in their respective roles.
Englishman weathers Oprah
Despite tough competition from Oprah's Big Give, the two-part CBC miniseries held its own, beating recent minis including St. Urbain's Horseman and CTV's Would Be Kings. Read More
