 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
Transcontinental acquires ThinData
Montreal-HQ'd printer Transcontinental announced yesterday that it has acquired ThinData, a leading Canadian permission-based email marketing services firm.
The purpose of the deal is to enhance Transcontinental's print and direct marketing with the power and speed of ThinData's electronic marketing, says Guy Manuel, president of Transcontinental's marketing products and services sector. "The expansion of our strategic relationship brings together ThinData's agility, innovation and leadership in the e-marketing space with [our] expertise, resources and geographic reach."
Adds Transcontinental president/CEO François Olivier: "One of [our] priorities is to develop new platforms for growth. Working with ThinData, an email marketing leader, ensures our clients have the tools to optimize their marketing efficiency. ThinData's co-founders, CEO Chris Carder and Chief Technology Officer Chancellor Crawford, will retain minority equity positions in ThinData and continue in their respective roles.
RECENT PRINT STORIES
- Magazines still popular with kids
Jun 25 - Boxer Media, B-Scene to rep Men's Health
Jun 24 - TheStar.com launches slick Olympics site
Jun 18 - Sales vets appointed for Zoomer
Jun 11 - ABC to launch new e-Data centre
Jun 6 - Aeroplan to bow Aeroplan Arrival
May 30 - Corus's Squirrel climbing multiplatform tree
May 23 - NADbank announces board member shake-up
May 21