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TV
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Research
March 13, 2008 issue
Staplesville.ca comes to rescue of job hunters
In the new virtual community, hopefuls can choose an avatar, relax at the Perks Café and then check out opps at Staples Business Depot and other retailers. Read More
MoboVivo offers new twist on takeout
The Calgary company, together with Joe Media, is bringing episodes of Fixing Dinner to iPods and iPhones. Read More
CP24 tops Weather Network during T.O. storm
CTVglobemedia's CP24 recorded more viewers than the Weather Network when Toronto's residents turned to the tube for info during Saturday's winter storm.
The station's BBM Nielsen numbers for March 8 counted a reach of 1.7 million viewers (6 am to 6 am) who tuned in to some part of the coverage. It was the second-highest audience reach in the station's history. In Toronto's central market, CP24 attracted more viewers than The Weather Network's 1.5 million.
CP24 reports viewers in Toronto tuned in to CP24 several times throughout the day and stayed with the station for extended periods of time to receive the latest breaking information. The station's team went into full storm watch mode for the day.
Advertising dips in utilities sector: Nielsen Media Research
In fact, it was barely half of what was spent in Q1 of the previous year. Read More
Telus Mobility top radio advertiser again this week:
Media Monitors - March 3-9, 2008
While wireless carrier Telus Mobility continued to dominate the chart, hitting #1 for the third consecutive week, the Sony Store appeared out of nowhere at #2. Ditto for Kelsey's Restaurants, which climbed to #6. Another '08 newcomer was RBC, which took the #9 spot. Check out who else spent the most on radio buys, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 031008
Spot Ten Canada Categories 031008
Bravo plans its April sked
Bravo is premiering Rhythm, Roots & Soul (pictured) Fridays at 7 pm ET/4 pm PT, beginning April 4. The new series profiles R&B, soul, gospel and roots musicians through their own words and music.
The channel's also moving Bravo!VIDEOS to a new time slot, Tuesdays at 7:30 pm ET/4:30 pm PT, starting on April 1. The weekly half-hour program will focus on Leslie Feist - the indie artist who's had quite a year - on April 8.
K.D. Lang: Live at the Rehearsal Hall, in which the Alberta-born singer performs songs from her new Watershed album. airs Tuesday, April 1 at 10 pm ET/PT. Chasing Wild Horses, a documentary about famed fashion photographer Roberto Dutesco and his passion for horses, airs Sunday, April 6 at 8 pm ET/5 pm PT.
The channel's also planned a Beethoven Night for Saturday, April 12, including: Lunatic Van Beethoven at 7 pm ET/4 pm PT; Roll Over Beethoven: Paul Verville & Beethoven's Last Piano Sonata at 8 pm ET/5 pm PT; Beethoven's Hair at 9 pm ET/6 pm PT; and Symphonic Landscapes: Beethoven's Ninth Symphony at 10:30 pm ET/7:30 pm PT.