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TV
Interactive
Out of Home
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Research
March 14, 2008 issue
More marketers leveraging downtown T.O. square
As the Toronto Life section of Yonge-Dundas Square nears completion, its newly arrived retailers - plus others - are increasingly rendezvousing there with consumers. Read More
CTV adds radio simulcast to JUNOs mix
Backed by broadcast sponsors Pontiac, Doritos, TD Canada Trust and Rogers, next month's music awards will hit the air with and without moving pictures. Read More
Galipeau joins Astral
Former Alliance Atlantis digital media boss Claude Galipeau is to join Astral Media as its new vice-president of interactive, effective Monday.
Galipeau will help develop Astral's digital strategy in its core radio, TV and outdoor advertising businesses, as he reports to Astral CEO Ian Greenberg. He left Alliance Atlantis, where he was SVP of digital media, amid its purchase last year by CanWest Media and US partner Goldman Sachs.
Before Alliance Atlantis, Galipeau completed executive stints in digital services and business development at CBC and Salter Street Films.
From Playback Daily
Fish, bears fond of biodegradable Lavo
Allard Johnson Communications has just launched a spring OOH campaign on behalf of Lavo, a prominent purveyor of biodegradable cleaners and detergents. The agency's Montreal office handled both creative and media buys.
The initiative aims to "suds up" awareness for Lavo's two leading brands: La Parisienne detergent and Hertel cleaner. It will run for both brands in key Québec markets from March 3-May 17, and be supported regionally by ads for Hertel in major Maritime dailies.
Global moves House, other time slots
The net's spring sked is taking shape with House and Bones moving to new nights on the prime-time grid. And Showcase is reprising four biggies. Read More
Notes from the mediascape: Dance with Thriller's dead
Sony BMG and Epic/Legacy Recordings have designed an innovative promo that lets fans of Michael Jackson's Thriller upload photos of themselves to appear as zombies within the original music video. The microsite, supported by Google ads, invites users to upload three pics of themselves at www.michaeljackson.com/mythrillervideo to get dancing with the dead.
We're not talking about just another 2-D pasted-head microsite. The Thriller promo transforms participants into something more like 3-D avatars.
The anniversary celebration's also got some other Web 2.0 and multiplatform perks tied in. Users who participate in the promo will see their videos automatically uploaded to YouTube for easy sharing on blogs and Facebook pages. There's also a feature that lets users send texts to Michael Jackson and purchase the King of Pop's tunes as ringtones for cell phones.
As one might expect, the music video has already inspired user-generated videos on YouTube - including one of prison inmates performing the dance... for more than 12 million viewers at last count.
