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March 18, 2008 issue
W Network soaring with Air Canada
Taking the concept of high flying literally, the net's fare is now gaining exposure to a captive audience of women travellers. Read More
Zink launches Canadian edition
The luxury-lifestyle magazine Zink, published in NYC for the past six years, has launched a Canadian edition. It will be issued quarterly from Montreal, and its publisher is projecting total circulation of 200,000 within the first year.
With features spanning haute couture, beauty and lifestyle, the first issue of Zink Canada is a whopping 304 pages. Its theme is "Blame Canada," which may sound pejorative, but actually refers to content spotlighting Canadian talent in fashion, photography, beauty and entertainment.
Zink Canada "targets a unique set of influencers, capturing the imagination of Industry insiders and the consumers who follow their lead," says editor-in-chief/publisher Sheriff J. Ishak - the husband of Canadian-born model Isabelle Sabourin, co-founder of the magazine's American edition.
Canadian luminaries featured in the magazine's premiere Canuck issue include: photographers Geoffrey Barrenger, Paco Garcia and Duncan Mackenzie, designers Renata Morales, Paul Hardy and Marie Saint Pierre, and Adrian Mainella, host of CBC's Fashion File.
Slice bows Canwest's first cross-platform series
Developed for broadcast both online and on television, How to Make Love to My Wife debuted last evening along with web extras on Slice.ca. Read More
Bloggers take starring role at L'Oreal Fashion Week
They may not be strutting the runways in Toronto this week, but if any sector of the blogosphere is achieving desirable-venue status for advertising, it's online fashionistas. Read More
Telus staging stunts, night projections
The eye-catchers in Montreal and Toronto are asking consumers to consider which communication channel on the new Smartphones they prefer for different tasks. Read More
XM's NHL Live to simulcast with hockey net
XM Satellite Radio's talk radio show NHL Live is now the broadcaster's first program to simulcast on television in the US and Canada. The two-hour show airs live and in high-definition with CTVglobemedia's NHL Network. It debuted yesterday at noon, and encore presentations will air daily from 5-7 pm ET.
NHL Live originates from the NHL/XM studio inside the NHL Powered By Reebok retail location in New York. It can also be heard Monday through Friday on NHL Home Ice (XM 204) and NHL.com. The NHL Network simulcasts of NHL Live will continue daily throughout the Stanley Cup playoffs and the 2008 NHL Entry Draft.
Hosted by Don La Greca and E.J. Hradek, the program boasts comprehensive coverage of the NHL, including interviews with top NHL players, coaches, executives and analysts.
Branchez-Vous acquires Quebec humour, sports sites
A menu of content for sports fanatics and some funny French stuff are getting tied in to Branchez-Vous Network properties. Read More
Transcontinental Media promotes Medwell
Transcontinental Media has promoted Caroline Medwell to VP sales, consumer publications. She takes over from TJ Flynn, who is now SVP, marketing service and 360 Solutions, leading the delivery of media-wide integrated solutions and incorporating marketing services and data base management.