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Research
March 19, 2008 issue
TV viewers will flock back to faves: Carat
Of the 1,000 Americans surveyed after the writers' strike ended, 62% said they'll definitely be watching their favourite series if they return in mid-season; 55% will do so even if those shows don't air until fall or winter. Read More
Sharpe Blackmore bows social media division at YourSpace
Its insightful moniker is "Ripple," and the logic behind its creation was amply bolstered at yesterday's conference in Toronto. Read More
BMW glows with Vice
Now you see it, now you don't. Read More
FM 97.7 aims to be "the sound of Calgary's iPod"
Targeting listeners aged 25-54, the new station is billing itself as a unique treat for listeners who are "into guitar-based music driven by melody and lyrics." Read More
Digital Happy Meals now on McDonald's menu
Developed by Ottawa's Fuel Industries, a CD-Rom featuring fairies and dragons - not tied in to any film, game or toy - will be given to European customers next month, and to North Americans early next year. Read More
New media events merge
The Canadian New Media Awards and nextMedia are joining forces for the Monetizing Digital Media conference in October. Read More
For more media events, see http://www.mediaincanada.com/events/