FILTER INTERACTIVE STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• FLASH: Tentative settlement reached with ACTRA in landmark commercial agreement
• 24 hours and Score Media partner on sports

Interactive

• ING saturates Google, with Media Experts' help
• Gear Drop launches "sick" viral campaign

Out of Home

• Bald Media launches human media
• McDonnell Haynes gets cheeky in cyberspace and public places

Print

• Metro thinks outside the cart
• 24 hours gets makeover

Radio

• Survey 3 2008 BBM Overview
• Canadian radio sales are growing; but economy is softening Q1 '09

Research

• CSI Miami wins the week
  BBM/Nielsen Top 30: Sept. 22 - 28, 2008
• Petro-Canada and Pizza Pizza stay atop radio ad spend ranking:
  Media Monitors - Sept. 22-28, 2008

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Sharpe Blackmore bows social media division at YourSpace

If you're going to venture into social media, don't just advertise, make yourself useful. That was the resounding message that came out of yesterday's YourSpace social media conference - which doubled as a coming out party for Ripple, the new social media division of Toronto-based Sharpe Blackmore Euro RSCG.

Queen's University marketing prof Ken Wong brought three of his colleagues (also known as about-to-graduate students Cleo Cheung, Sal Patel and Albert Lee) along to share their first-person accounts of what it's like to be Gen Y'ers using social media. They gave props to such brands as TD Canada Trust and H & R Block for unleashing handy Facebook applications that help users divvy up household bills and estimate potential tax refunds, respectively.

The students weren't so kind about RBC's foray into Facebook, which they said didn't work because the bank wasn't offering anything valuable, but rather just trying to sell itself and take users away from Facebook - a big no-no - and onto its own site.

Ripple's GM/CD Janice Diner, formerly CD at Toronto-based Segal Communications, led a two-part presentation highlighting the dos and don'ts of social media ad efforts. She highlighted a current effort by Nature Valley, found at www.naturevalley.com, as a clever way of weaving social media elements like uploading photos onto its main site.

The conference was MC'd by Sharpe Blackmore's resident stand-up comedian, VP/CD Ron Tite, who seized the opportunity to poke fun at unexplained social media phenomena like YouTube sensations "Star Wars Kid" and "Daft Hands."

www.sharpeblackmore.com

Search: