Media In Canada

March 25, 2008 issue

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Boot joins ABC board

Sunni Boot, president/CEO of Toronto-based ZenithOptimedia, has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers. In the two-year post, she succeeds M2 Universal president/CEO Hugh Dow, who retired from the ABC board in January after 20 years.

ABC's other Canadian directors are: Brian Segal, president/CEO, Rogers Publishing at Rogers Media; Dennis Skulsky, president/CEO, publishing at Canwest; Bruce Claassen, chairman at Aegis Media Canada; and Robert Troutbeck, president of Troutbeck-Chernoff.

"We are honoured to have Sunni join our board and fortunate to have someone with her experience and knowledge working on behalf of the advertising and publishing industries," says Robert W. White, ABC SVP, marketing and sales for Canada. "We look forward to her valuable insights and contributions."

www.accessabc.com

LavalifePrime partnering with 50Plus.com, Axe

The aim of both initiatives is to help single Canadian "zoomers" have happier dating experiences. Read More

Events concierge site goes national

Now a coast-to-coast calendar listing events in 110 Canadian communities, 49st.com enables advertisers to have a national footprint. Read More

MTV puts celebs into 4Real

A new Canadian series will put some star power into MTV in Canada's mission to "create content that has social currency." Read More

Duel skedded to return April 4

Season two of Duel, the anything-goes game show, will return to CTV on April 9 at 9 pm EST for a 10-episode run.

Hosted by ESPN's Mike Greenberg (pictured), the series features head-to-head matches between contestants who must use all their wits to advance through a series of duels toward a $500,000 jackpot.

This time around, there's a twist. As with season one, each trivia-savvy contestant who wins a duel must pick his or her next opponent from three potential competitors, about whom very limited info is disclosed. For season two, the challengers will be allowed to be deliberately deceptive about their qualifications.

When Duel premiered last December for a six-episode preview, it averaged 593,000 viewers 2+.

Are you a Next Media Star?

Want a little recognition? Got a media junior who's on the way up the ladder with a talent for getting results in new ways? strategy and MiC's Next Media Stars series WANTS YOU to send us your names and claims! Read More

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