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April 3, 2008 issue
LouLou partnering with Addition Elle
The shopping magazine and the clothing chain for plus-sized women will launch a fashion collection on April 10. Read More
Pizza Hut rebranded as Pasta Hut?
Nope, the pizza chain didn't really change its famous moniker. What startled American consumers on Monday - when Pizza Huts sported restaurant banners and a new logo, and TV and print ads ran to announce a rebranding to Pasta Hut - was actually an April Fool's Day spoof.
But the ploy was also a clever strategy to grab a lot of attention for the introduction of new pasta menu items.
Oh, and in case you missed it, MiC indulged in a bit of April Fool's fun of its own on Monday: click here.
Costello to host new CTV music series
An Elvis Costello-hosted talk/music series developed by the Canadian net will also air on the Sundance Channel in the US and Channel 4 in the UK. Read More
Auto Trader drives into new markets
The brand known for connecting used car sellers with used car buyers is rolling out products for people who want to buy new. Read More
Gordon named CHUM Radio president
CTVglobemedia announced yesterday that Chris Gordon has been appointed president of the company's radio division, effective immediately.
With CHUM Radio for the past 10 years, Gordon was most recently VP/GM of CFRA, TEAM 1200, Majic 100, Bob 93.9 FM and A-Channel Ottawa. Prior to joining CHUM, he held senior radio positions in London and Calgary, building a solid track record in both small and large markets.
"Chris brings a unique mix of skills as a successful operator of a combined radio/TV station group and as a strategist with well-developed insights into the future of the fiercely competitive Canadian radio industry," notes Ivan Fecan, president/CEO of CTVglobemedia and CEO of CTV.
Gordon is succeeding Duff Roman, who served as acting head of the CHUM Radio group during the transition period, and will remain with the company in an unspecified capacity.
Auto sector revving up radio advertising:
Media Monitors - March 24-30, 2008
Porter Airlines snagged #1 status this week, and itravel2000 climbed 116 spots to hit #2. But big bucks were also spent by two autocos: Chevrolet, which zoomed from #471 to #3, and Chrysler-Jeep-Dodge, which made its '08 debut in the Top 10 at #8. Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 033108
Spot Ten Canada Categories 033108
