FILTER PRINT STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• CBC's Cancon at 20-year low: study
• No deal, no explanation from CTV, Shaw

Interactive

• AOL Canada relaunches its homepage
• Bob & Doug wish Canada.com-ers a Happy Canada D'eh

Out of Home

• Teletoon stirs up 'Get Stoked' tour
• Bristol-Myers Squibb gets racy

Print

• Globe and Mail strike averted
• Hello! Canada is top-selling Canadian mag on the racks

Radio

• Sleep Country Canada moves to the top:
  Media Monitors radio rankings June 22 - 28, 2009
• Bell Mobility moves to the top:
  Media Monitors radio rankings June 15 - June 21, 2009

Research

• Q3 national radio sales fall
• CRTC findings for radio spot more green and less AM

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Ad revenue up 2.7% for Canadian newspapers

According to the latest report from Statistics Canada, advertising revenue for domestic newspapers rose to $3.98 billion in 2006, a 2.7% increase from the previous year.

Daily newspapers generated $2.85 billion in advertising revenues, while community newspapers made $1.13 billion.

Broken down geographically, Ontario experienced a 5.1% rise in operating expenses, depleting profit margins for 2006 to 10%, compared with 7.4% in 2005. In Western Canada, operating revenues rose 3.9%, which was nearly double the 2.1% increase in Ontario. In Atlantic Canada, profit margins were 12.3% and, in Quebec, 13.5%.

While growth among Canada's newspapers was short of gangbusters, it compared positively with the sector's American counterpart, where ad revenue reportedly fell 7.9% to $45.38 billion.

Search: