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TV
Interactive
Out of Home
Print
Radio
Research
April 14, 2008 issue
CSI tops Idol at #1
BBM/Nielsen Top 30 - March 31-April 6
After a long stretch at the top of the national chart, American Idol had to settle for second place this week. Read More
The Score's numbers up for NCAA March Madness
NCAA March Madness saw The Score's audience numbers jump significantly this year - across multiple platforms. Read More
APTN bows HD channel
A variety of content from the Aboriginal Peoples Television Network has become available to Bell Canada HD subscribers. Read More
Teletoon puts a little Kung-Fu into movie contest
Maple Pictures' April 18 theatrical release of The Forbidden Kingdom is getting some interactive promotion from Teletoon and the net's edgier programming block for teens and adults, The Detour.
The tooncaster is driving viewers to Teletoon.com to test out their kung-fu skills by smashing through wooden blocks in order to win entries to the Forbidden Kingdom Are You Kung Fu? contest, which runs for three weeks.
The contest has already garnered more than 41,000 entries. It is being supported on-air with 15-seoncd spots and lower-thirds airing during daytime and Detour programming. Prizes include a trip for four to Hong Kong, a movie-themed prize pack or $2,000 worth of martial arts lessons.
Op-ed: ZO's Touchpoints ROI Tracker optimizes market spend
ZO's strategic resources VP Ruth Klostermann explains how a research project helps clients identify the power of individual consumer contact points, enabling the evaluation of competitive performance on a single metric - brand experience. Read More
